Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Solar Bones by Mike McCormack (Tramp Press), a book written in a single novel-length sentence, has won the Goldsmiths Prize 2016 for "boldly original fiction”. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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Michael Morpurgo will today (10th November) be presented with this year’s J M Barrie Award for his contribution to children’s literature. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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A children’s book about the National Theatre has been announced as the overall winner of the School Library Association (SLA)’s Information Book Award 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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After the Chicago Cubs won the 2016 World Series, local house Triumph Books went to work crashing two commemorative books on the victory. The house also has three more Cubs books releasing in spring 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-09 00:00:00 UTC ]
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Michael Joseph has appointed Ione Walder, commissioning editor at Pavilion, to be its new cookery commissioning editor. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
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William Collins has acquired the "free-wheeling history of the women who made modern Britain" by Channel 4 News anchor Cathy Newman after a "hotly contested" auction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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Thien has won the Canadian literary prize, which comes with a C$100,000 purse, for her novel 'Do Not Say We Have Nothing.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-08 00:00:00 UTC ]
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Faber has signed an "electrifying" literary novel by Leila Slimani, which was awarded French literary prize, the Prix Goncourt. Continue reading at The Bookseller
[ The Bookseller | 2016-11-05 00:00:00 UTC ]
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Jeff Kinney wears his pants properly now, not with the waistband high, up near his belly button. Continue reading at Stuff
[ Stuff | 2016-11-04 00:00:00 UTC ]
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Campaigns for Richard Dawkins, Max Porter and Chris Packham are among the winners of the Book Marketing Society awards for the May-August 2016 season. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Anna Smaill’s debut novel The Chimes has won the 2016 World Fantasy Award for Best Novel, beating off competition from authors including Kazuo Ishiguro. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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Orna Ross, the director of the Alliance of Independent Authors (ALLi), has won the best novel award at the inaugural Carousel-Aware Prize (CAP) for independent publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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Former Palgrave Macmillan m.d Jaime Marshall is teaming up with A M Heath to launch a new literary agency. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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Bob Dylan has broken his silence over winning the 2016 Nobel Prize in Literature, saying he will attend the ceremony “if possible”. Continue reading at The Bookseller
[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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YA author Kathryn Evans has won the 2016 Edinburgh International Book Festival First Book Award for her début novel, More of Me (Usborne). Continue reading at The Bookseller
[ The Bookseller | 2016-10-28 00:00:00 UTC ]
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Paul Beatty's book 'Sellout' tells the story of an African-American who attempts to bring back segregation and slavery. The novel had previously won the National Book Critics Circle Award for fiction. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-10-27 00:00:00 UTC ]
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"The race for reach is over," Conde Nast International digital chief Wolfgang Blau said at the Digiday Publishing Summit Europe in Nice, France, on Thursday. Instead the focus is back to basics: building a passionate audience around a topic and establishing deep connections to them. For Conde... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
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Concerning to some UK observers of the Man Booker Prize: a US author has won the prestigious literary award: Paul Beatty's 'The Sellout' is widely hailed. The post Paul Beatty is the First American to Win the Man Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-26 00:00:00 UTC ]
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Paul Beatty, author of The Sellout, is the first American winner of the Man Booker Prize in its 48-year history, giving Oneworld its second consecutive win of the award. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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Carlton Publishing Group has hired Japhet Asher as digital director to oversee the company’s augmented reality (AR) and digital product development. Continue reading at The Bookseller
[ The Bookseller | 2016-10-26 00:00:00 UTC ]
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