Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Michael O'Mara has won a "hotly contested" auction to publish the official autobiography of Olympians Laura Trott and Jason Kenny, who between them have won 10 gold medals, five of which were won in the Rio velodrome last month. Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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The Denver Broncos rekindled memories of Super Bowl 50. But it was another 50 that would haunt the Carolina Panthers on Thursday night — a miss by kicker Graham Gano on a 50-yard field-goal attempt that fluttered wide left and preserved a 21-20 victory for the Broncos in the NFL’s Kickoff Opener... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-09 00:00:00 UTC ]
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Lauren Stevenson and Maeve Clarke have been awarded the top prizes at the Creative Future Literary Awards 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Sphere Fiction has won a "hotly-contested" six-way auction to publish Eva Woods' "life-affirming" story of love, loss and female friendship, How to be Happy, in October 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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Illustrator Nicholas John Frith has won the inaugural Klaus Flugge Prize for the most exciting newcomer in children’s picture book illustration. Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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Mitchell Beazley, part of the Octopus Publishing Group, has acquired an "ode to all things beefy" in the latest cookbook from chef and meat expert Richard H. Turner, entitled Prime: The Beef Cookbook. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Head of Zeus has established its own sales team to sell and market its books to independent and high street booksellers across the UK from the beginning of September. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Victoria Aveyard, American author of ‘The Red Queen’ wins the ‘Buxtehuder Bulle,’ Germany's most renowned prize for young people’s literature. The post US Author Victoria Aveyard Wins Prestigious German Literary Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
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Waterstones Gower Street in London is set to be "rejuvenated" with a fresh programme of events after the company has hired former Simon & Schuster publicity manager Elizabeth Preston to its team. Continue reading at The Bookseller
[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Jo Unwin is embarking on her “dream” of owning a fully-independent literary agency after nearly three years of working in association with Rogers, Coleridge and White. Continue reading at The Bookseller
[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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In honor of his body of work focusing on individual destiny in extreme situations, Manea is the first Romanian to win Guadalajara International Book Fair’s annual $150,000 award. The post Norman Manea Wins the Guadalajara Book Fair’s Romance Languages Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-31 00:00:00 UTC ]
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A book that was slow to find a home has now achieved success: A.S. Patric's 'Black Rock White City' is the 2016 winner of Australia's Miles Franklin Award. The post Debut Novel on Immigration Wins Australia’s Miles Franklin Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-30 00:00:00 UTC ]
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First-time children’s novelist Elizabeth Ezra has won this year’s Kelpies Prize for new Scottish writing for children. Continue reading at The Bookseller
[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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British writer Adrian Tchaikovsky has won the Arthur C Clarke award for science fiction for his novel Children of Time (Pan Macmillan). Continue reading at The Bookseller
[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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Author of Black Rock White City, which has won Australia’s premier literary prize, says he feels a bit of sunlight after many years of absolute obscurity Two years ago, Melbourne’s AS Patric couldn’t even get a rejection slip for his book, Black Rock White City. Not one of the big Australian... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
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Bonnier Zaffre has hired Felicity Johnston as its new commissioning editor at children’s imprints Hot Key Books and Piccadilly Press. Continue reading at The Bookseller
[ The Bookseller | 2016-08-25 00:00:00 UTC ]
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Tinder Press has acquired a story collection and debut novel from Lesley Nneka Arimah, winner of the 2015 Commonwealth Short Story Prize for Africa. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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John Murray is taking three of its "most exciting and lauded" debut writers, Andrew Michael Hurley, Lisa McInerney and Jessie Greengrass, on a nationwide tour of Waterstones bookshops in Bath, Liverpool and London this September. Continue reading at The Bookseller
[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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The indie publisher has high hopes for a recently released memoir by U.S. Olympic swimmer Anthony Ervin after he unexpectedly became the oldest individual swimmer to win a gold medal in Rio. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
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Two titles published by Faber, one by James Shapiro and the other by Benjamin Markovits, have won the £10,000 James Tait Black Prizes for fiction and biography. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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