Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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At the inaugural South by South Lawn: A White House Festival of Ideas, Art and Action on Monday, Slack co-founder Stewart Butterfield explained that it's easier to implement diversity in hiring practices when companies are small, and by doing so, companies are more likely to be aware of a... Continue reading at AdWeek
[ AdWeek | 2016-10-04 00:00:00 UTC ]
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#wealth disparity
#racially disparate
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#business results
#bottom line
#hire women
#systemic racism
Norway's Marta Eidsvåg has won the Harvill Secker's Young Translators’ Prize 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Michael Joseph has won a new debut thriller, The Chalk Man by C J Tudor, in a nine-way publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2016-09-29 00:00:00 UTC ]
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Reports say the ban proposed to Ukraine's parliament members would require a book from Russia to have permission from a special public commission to be imported. The post Latest Ukrainian Ban of Russian Book Imports Under Consideration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-26 00:00:00 UTC ]
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Essay collections from Trevor Noah and Gay Talese, the debut novel from Mad Men creator Matthew Weiner, and a new adult thriller from Stephenie Meyer are among the big titles being shopped at Frankfurt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Independent bookshop Mr B's Emporium of Reading Delights in Bath is engaging Lizzy Stewart as an ‘illustrator in residence’ during this year’s Bath Children’s Literature Festival. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Paul Black, head of PR and events at HarperCollins Children’s Books, is joining Andersen Press as PR director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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Ig Publishing announced that, due to what its editor-in-chief Robert Lasner described as "very disappointing" sales, the Brooklyn press is no longer making acquisitions or publishing frontlist under its three-year-old Lizzie Skurnick YA fiction imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Lauren Redniss was awarded the MacArthur Fellowship for her nonfiction graphic storytelling, work that is both grounded and distinctly artful. “Radioactive,” about the relationship between Pierre and Marie Curie and their scientific discoveries, was a finalist for the National Book Award; it was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-22 00:00:00 UTC ]
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Vahni Capildeo has won the 25th Forward Prize for Best Collection, bagging £15,000 award for her work Measure of Expatriation (Carcanet). Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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Andrea Wulf has been named the 29th winner of the Royal Society Insight Investment Science Book Prize for her biography of Alexander von Humboldt, The Invention of Nature (John Murray), about an explorer, naturalist and foreign member of the Royal Society. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday
[ Digiday | 2016-09-19 00:00:00 UTC ]
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Sarah Odedina has acquired her first three titles for Pushkin Children’s Books, buying titles by Celia Rees, Marcella Pixley and Emily Murphy. Continue reading at The Bookseller
[ The Bookseller | 2016-09-17 00:00:00 UTC ]
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The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday
[ Digiday | 2016-09-16 00:00:00 UTC ]
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Bloomsbury has hired John Lomas-Bullivant, who has previously worked at HIT Entertainment, Pearson, TV-Loonland and Kickback Media, as an intellectual property and brand development director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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Taylor & Francis’s novel approach to article marketing Cartoon Abstracts and Wiley’s drug creation aide Wiley ChemPlanner have both won Awards for Innovation in Publishing given by the Association of Learned and Professional Society Publishers (ALPSP). Continue reading at The Bookseller
[ The Bookseller | 2016-09-16 00:00:00 UTC ]
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The Reading Agency is launching a project to provide reading activities for older people thanks to a £2.1m grant from the Big Lottery Fund. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Little, Brown has won an auction for a book about the extremes of human ability by Rowan Hooper, the managing editor of New Scientist magazine. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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Chris Brookmyre has won the £1,000 McIlvanney Prize, previously known as the Scottish Crime Book of the Year, presented at the Bloody Scotland festival in Stirling. Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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