Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
News tagged with:
#client services
#digital content
#publishers including
#privately owned
Stories from award-winning writers including Jeanette Winterson, Max Porter and Sarah Perry are to feature in a new collection of ghost stories from English Heritage and September Publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ghost stories
#english heritage
#max porter
#sarah perry
#september publishing
The attorney and author James Grippando, with more than a dozen Jack Swyteck novels published, is the seventh winner of the ‘ABA Journal’ and University of Alabama School of Law’s prize. By Dennis Abrams | @DennisAbrams2 ‘My Dual Career’ he University of Alabama School of Law and the ABA... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-14 00:00:00 UTC ]
More news stories like this |
The 'Dangerous' author has filed a $10 million lawsuit against his former publisher, Simon & Schuster. Is it a publicity stunt? Or can he prevail? Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#publicity stunt
The Bodley Head has won an eight-publisher auction to publish Entangled Life, a "literary and scientific journey" into the world of fungi. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#eight-publisher auction
#bodley head
English PEN has awarded Amy Liptrot the PEN Ackerley Prize 2017 for her "exhilarating and rigourously unsentimental" memoir The Outrun (Canongate). Continue reading at The Bookseller
[ The Bookseller | 2017-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#english pen
Sphere has won an auction for debut thriller writer Vanessa Savage in a six-figure deal for two books. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crime debut
#six-figure deal
Chicken House’s Barry Cunningham has won the Branford Boase Award for the third time for his editorial work on Beetle Boy. Continue reading at The Bookseller
[ The Bookseller | 2017-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chicken house
#barry cunningham
Sudanese writer Bushra al-Fadil has won the £10,000 Caine Prize for African Writing for a short story which explores freedom. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#african writing
#short story
Penguin Random House has acquired Ediciones B’s imprints from Grupo Zeta and will merge it into Penguin Random House Grupo Editorial (PRHGE) in Spain and Latin America. Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#grupo zeta
#latin america
The BBC is forever playing around with new forms of storytelling, but its many experimental projects can be hard to keep track of. A 360-degree video might be published on YouTube and Facebook, for example, while an animated VR tale might launch firs... Continue reading at Engadget
[ Engadget | 2017-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest app
Sandeep Parmar's Eidolon (Shearsman) has won the inaugural £5000 Ledbury Forte Poetry Prize, the UK’s first prize dedicated to second poetry collections. Continue reading at The Bookseller
[ The Bookseller | 2017-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sandeep parmar
#poetry collections
Ingrid Persaud from Trinidad and Tobago has won 2017's Commonwealth Writers' Short Story Prize for "Sweet Sop". Continue reading at The Bookseller
[ The Bookseller | 2017-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#commonwealth writers
The winning essayist of the third £20k Notting Hill Essay Prize is William Max Nelson for his essay "Five Ways of Being a Painting". Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
More news stories like this |
Two more publishing companies sent the latest signal about the decline of the print media business this week. On Tuesday, Wenner Media announced the sale of its 25-year-old Men's Journal to American Media Inc. That followed the sale of Wenner's Us Weekly to AMI in March. The next day,... Continue reading at AdWeek
[ AdWeek | 2017-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing companies
#latest signal
#american media
Pan Macmillan has won two books by Shahroo Izadi following a "hotly contested" five-publisher auction, with the first title, The Kindness Method, set to be the imprint's lead title in May 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#five-publisher auction
#pan macmillan
#hotly contested
Madalyn Farley, Elliot Lee and Beth Ewens were revealed by Penguin Random House UK last night (21st June) as the winners of its 2017 Student Design Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this |
Writer, editor and translator Daniel Hahn is donating half his winnings from the International Dublin Literary Award to help establish a new prize for debut literary translation - the TA First Translation Prize. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#translation prize
Francis Spufford has been awarded the 2017 Desmond Elliott Prize for his "miraculously constructed" debut Golden Hill (Faber). Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#francis spufford
A General Theory of Oblivion (Harvill Secker) by Jose Eduardo Agualusa, translated from Portuguese by Daniel Hahn, has won the €100k International Dublin Literary Award. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#general theory