#ben winkler

Publishing news tagged with #ben winkler

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NewFronts day 1: 'Game of Thrones' jokes abound, NYT talks privacy

Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #rupert murdoch #ben winkler #long night

‘It can’t be optimized’: Agency buyers see comScore’s value diminishing

It’s a tale as old as digital media that publishers don’t agree with comScore traffic metrics. Most of the times, comScore traffic is lower than publishers’ own internal metrics -- call it the comScore haircut. Buyers are finding its value changing, if not decreasing. For many, comScore is no... Continue reading at 'Digiday'