Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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The ceremony, which honored authors such as Toni Morrison and Ta-Nehisi Coates, was the first one in which PEN American announced the winners live. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Editing, audio, book recommendation, and metrics in scholarly book downloads — all played a role in the contest for the London Book Fair's Quantum Innovation Award. The post Reedsy Wins the 2016 Quantum Publishing Innovation Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-12 00:00:00 UTC ]
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Jailed Saudi blogger Raif Badawi has been named the first winner of the IPA Prix Voltaire, previously known as the IPA Freedom to Publish Prize. Continue reading at The Bookseller
[ The Bookseller | 2016-04-11 00:00:00 UTC ]
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Granta has signed A Florence Diary, the latest novel from the "much-loved and revered" author Diana Athill. Continue reading at The Bookseller
[ The Bookseller | 2016-04-09 00:00:00 UTC ]
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The Bournemouth-based 33-year-old was offered a six-figure sum for his series about a troubled Met investigator in the sights of a serial killerA former paramedic has received a three-book publishing and television deal for his debut crime series, which publishers and producers describe as... Continue reading at The Guardian
[ The Guardian | 2016-04-08 00:00:00 UTC ]
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Meg Rosoff has been announced as the winner of the 2016 Astrid Lindgren Memorial Award. Continue reading at The Bookseller
[ The Bookseller | 2016-04-06 00:00:00 UTC ]
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Beijing-based author Cao Wenxuan becomes the first Chinese author to win the Hans Christian Andersen award for children's literature. Continue reading at BBC News
[ BBC News | 2016-04-05 00:00:00 UTC ]
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Meg Rosoff is the winner of the 2016 Astrid Lindgren Memorial Award, the world's largest children's book prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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German illustrator Rotraut Susanne Berner and Chinese author Cao Wenxuan have been honoured with the 2016 Hans Christian Andersen Award. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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German author-illustrator Rotraut Susanne Berner and Chinese author Cao Wenxuan are the winners of the 2016 Hans Christian Andersen Award for illustration and writing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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From football reports to clickbait, programs are changing the way the news is createdLook closely at what many journalists write about artificial intelligence – from AlphaGo’s triumph at the ancient Chinese board game Go to Microsoft’s accidentally racist Twitter bot – and you might detect some... Continue reading at The Guardian
[ The Guardian | 2016-04-03 00:00:00 UTC ]
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Nicholas Stargardt’s The German War: A Nation Under Arms, 1939-45 (Bodley Head) has won the PEN Hessell Tiltman Prize 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-04-02 00:00:00 UTC ]
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Nagasaki: Life After Nuclear War (Souvenir Press) by Susan Southard has been awarded the 2016 Anthony Lukas Book Prize, which "recognises the best in American non-fiction writing". Continue reading at The Bookseller
[ The Bookseller | 2016-04-01 00:00:00 UTC ]
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Lydia Cacho is one of two writers who were recently named the winners of the Abraham Lincoln Brigade Archives/Puffin Award for Human Rights Activism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Süddeutsche Zeitung’s lawsuit is thrown out by court in latest blow to online newspapers hoping to halt spread of adblockingThe company behind the most popular adblocking software has fended off a fifth legal challenge in Germany.A Munich court has ruled against one of Germany’s biggest... Continue reading at The Guardian
[ The Guardian | 2016-03-30 00:00:00 UTC ]
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Senior reviews editor Peter Cannon recommends 'Latest Readings' by Clive James, a collection of short literary essays written after James was diagnosed with terminal leukemia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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Hot properties include titles from Lisa Scottoline and Iris Johanson, a story collection inspired by Edward Hopper, a return to Twin Peaks via its co-creator Mark Frost, Tom Wolfe’s newest, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age
[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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A book about the career of a vaudeville trio wins a prize for having the oddest book title of the year. Continue reading at BBC News
[ BBC News | 2016-03-18 00:00:00 UTC ]
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Author David Solomons has won the Waterstones Children’s Book Prize 2016 for his novel My Brother is a Superhero (Nosy Crow). Continue reading at The Bookseller
[ The Bookseller | 2016-03-18 00:00:00 UTC ]
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