Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis campaign. Charlotte’s Web—a CBD health and wellness brand that makes oils, gummies, capsules and even products for dogs—unveils its new out-of-home campaign this week. Intended to raise awareness to the health benefits of cannabis, the effort was created in partnership with experiential design agency Fake Love, which was bought by The New York Times in 2016, and Studio Number One, a creative shop founded by artist, graphic designer and activist Frank Shepard Fairey, known for his President Barack Obama “Hope” posters and Obey Clothing line. It features a massive mural on the corner of North 11th Street and Wythe Avenue in Williamsburg, Brooklyn, depicting a hand holding a cannabis stalk with a call to action, “Trust the Earth,” which is also the name of the campaign. While initially launching in New York, the billboard is beginning to go out in additional U.S. cities including Los Angeles, Chicago and Washington, D.C. Fake Love handled the art development as well as the overall strategy for the campaign, which will include digital elements such as videos, banners and a platform for Americans to educate themselves on CBD. “We trust in what the earth has to offer. As more and more... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Entertainment site to focus on social media as it challenges bigger rivalsDigital Spy has appointed Julian Linley, a former editor of Heat magazine, to the newly created role of editor-in-chief as the entertainment site challenges rivals such as BuzzFeed and Mashable.Linley, who launched... Continue reading at The Guardian
[ The Guardian | 2015-11-25 00:00:00 UTC ]
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Skyhorse Publishing has used acquisitions to help it expand since its 2006 founding. But this year it has grown by entering into agreements for two publishing partnerships and bringing in new executives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
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Jonathan Auxier's YA novel 'The Night Gardener,' a Victorian ghost story about orphaned Irish siblings Molly and Kip, has won the TD Canadian Children's Literature Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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The winner of the Guardian Children’s Fiction Prize 2015 is David Almond for 'A Song for Ella Grey.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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Mexican author Fernando del Paso wins the Cervantes Prize, considered the most prestigious literary award in the Spanish language. The post Fernando del Paso is 6th Mexican to Win Cervantes Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-19 00:00:00 UTC ]
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Waterstones has won recognition for its “transformation of the hub” at the European Supply Chain Excellence Awards. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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Former Smiths frontman, Morrissey is the hot favourite to win the 2015 Bad Sex in Fiction Award for his first novel, List of the Lost. Continue reading at BBC News
[ BBC News | 2015-11-18 00:00:00 UTC ]
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Monique Schwitter has won the 2015 Swiss Book Prize for her book, One in the Other. She will receive 30,000 Swiss francs in prize winnings. The post Monique Schwitter Wins Swiss Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-18 00:00:00 UTC ]
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A koala and a clumsy CG cat have defeated the Force, at least temporarily.Ladies and gentlemen, meet superstar koala joey Imogen! With 24 million views already for her videos from Australia.com and Symbio Wildlife Park, actually, it's likely that you have done so already. Her charisma and... Continue reading at Advertising Age
[ Advertising Age | 2015-11-17 00:00:00 UTC ]
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There is a tale told in the annals of the superhero casting history books that Christopher Reeve won the role of Superman not with bold, overstated moments of Kryptonian super-strength, but with the simple act of removing his glasses. Continue reading at Stuff
[ Stuff | 2015-11-17 00:00:00 UTC ]
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Hardie Grant Egmont m.d Natasha Besliev has been named as the new c.e.o of Bonnier Publishing Australia. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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Pan Macmillan has acquired the Dales Detective series by Julia Chapman following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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Kevin Barry's Beatlebone (Canongate) has been named the winner of the £10,000 Goldsmiths Prize 2015 in recognition of “writing at its most novel”. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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A former US Marine wins the biennial Warwick Prize for Writing for his book of short stories dealing with American experiences of the Iraq War. Continue reading at BBC News
[ BBC News | 2015-11-11 00:00:00 UTC ]
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Iraq war veteran Phil Klay has been named the winner of the Warwick Prize for Writing 2015 for Redeployment, a short story collection dealing with the American experience of the Iraq War, published by Canongate. Continue reading at The Bookseller
[ The Bookseller | 2015-11-11 00:00:00 UTC ]
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The 58-year-old author won the country's most prestigious award for fiction, worth C$100,000, for his novel 'Fifteen Dogs.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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Fiona O’Donoghue has joined The Reading Agency as the charity’s commercial and business director. Continue reading at The Bookseller
[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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Canadian historian Susan Pedersen's The Guardians: The League of Nations and the Crisis of Empire (Oxford University Press) has won the Cundill Prize in Historical Literature. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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Legend Press has signed Matt Wilven’s "startling and brave" debut novel The Blackbird Singularity, to be published in August 2016. Continue reading at The Bookseller
[ The Bookseller | 2015-11-06 00:00:00 UTC ]
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In his newest book, "Crippled America," Donald Trump provides insights into how he uses the media to his advantage. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-11-05 00:00:00 UTC ]
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