Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
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Connect Books saw a 14.4% year-on-year rise in revenue for the first half of its financial year, driven by its wholesale and Wordery arm. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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For the Philadelphia-based indie with more than a few surprise bestsellers in its tanks, Quirk's the name and quirk's the game. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Other publishers have welcomed Penguin Random House's new stance on paying work experience participants, after it pledged to pay the National Living Wage to 450 candidates every year. Continue reading at The Bookseller
[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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Penguin Random House UK (PRH UK) will now pay its work experience participants the National Living Wage in a bid to make the publishing industry more accessible and diverse. Continue reading at The Bookseller
[ The Bookseller | 2017-04-18 00:00:00 UTC ]
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[Sponsored] Mining Media International implemented Xposure’s FlockXchange platform to change their digital strategy while bringing in new revenue. The post A New Digital Revenue Driver Delivers for Publisher and Their Clients appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-11 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek
[ AdWeek | 2017-03-30 00:00:00 UTC ]
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Novelist who began writing to relieve the stress of her psychiatry job says literary success will not stop her listening to ‘real voices’ in hospitalA bestselling debut novelist who wrote her book in a hospital car park as stress release from her job as a psychiatrist is to return to the NHS.... Continue reading at The Guardian
[ The Guardian | 2017-03-29 00:00:00 UTC ]
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Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age
[ Advertising Age | 2017-03-28 00:00:00 UTC ]
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International rights directors at two UK book publishers survey the continued importance of rights to an industry in search of new revenue channels. The post Rights’ Impact: ‘Explore and Maximize Additional Revenue Streams’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-28 00:00:00 UTC ]
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Surging visitor numbers and a weaker pound have buoyed spirits at a busy 2017 London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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For the launch of Joanna Trollope’s 20th novel, Mantle pursued a series of partnerships to reach a new audience, as Pan Macmillan’s communications director Emma Bravo explains. Continue reading at The Bookseller
[ The Bookseller | 2017-03-10 00:00:00 UTC ]
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As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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As more publishers look to rights and licensing for revenue, London Book Fair's long-running Introduction to Rights program takes on new value. The post At London Book Fair: Need for Revenue Gives New Traction to Rights Workshop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-02 00:00:00 UTC ]
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Academic retailer JS Group has reported a 6.2% year-on-year revenue drop to £38.1m in its annual results covering the financial year ending 31st May 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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“The Biggest Loser” trainer and fitness guru Bob Harper is recovering from a serious heart attack he suffered about two weeks ago. Harper was unconscious for two days after he was stricken while working out at a gym in New York City, he told TMZ. A doctor who was working out at the same time did... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
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Creative Loafing comes home, and more from around the publishing business. The post Industry Notes: Revenues Climb at UBM | HMP Acquires EMS World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-28 00:00:00 UTC ]
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