Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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This is a transcript of the Sept. 10 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-09-18 00:00:00 UTC ]
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The world's controversies and struggles, say Frankfurt Book Fair organizers, are opportunities for the books industry to show the world the value of literature. The post Frankfurt Book Fair, Highlights and Outlooks: ‘Optimism and Confidence’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-18 00:00:00 UTC ]
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This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate
[ Slate | 2017-09-17 00:00:00 UTC ]
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This is a transcript of the Sept. 3 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-09-15 00:00:00 UTC ]
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This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate
[ Slate | 2017-09-10 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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This season on Working, we’re talking to the people who make Batman comics, leading you through the process from initial scripting to fully finished art. Continue reading at Slate
[ Slate | 2017-09-04 00:00:00 UTC ]
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Penguin Random House’s revenues in the first half of 2017 have remained stable at €1.5bn (£1.38bn), building marginally on 2016's first-half revenue by 1.1% year-on-year, its parent Bertelsmann has reported. Continue reading at The Bookseller
[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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Sir Terry Pratchett's unfinished books have been crushed by a steamroller in accordance with the late fantasy author's wishes. Continue reading at The Bookseller
[ The Bookseller | 2017-08-31 00:00:00 UTC ]
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Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Publishers are shifting resources to multi-episode video shows and other serialized programming from standalone videos as a result. The post Video series on Facebook are already driving higher engagement, which is a good sign for Facebook Watch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-21 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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As an American author and her Russian publisher reveal, literary censorship is ongoing, and reports indicate that Moscow is increasing its efforts. The post Reports: Russian Censorship Is Being Intensified; Translated Work Examined appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-17 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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Indigo Books & Music got off to a strong start to fiscal 2018, posting a 6.8% sales gain in the first quarter ended July 1, 2017. The company cut its loss to C$5.3 million, from C$9 million in last year's first period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-09 00:00:00 UTC ]
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Sales at Simon & Schuster grew 10% in the second quarter of 2017, hitting $206 million (£158m). Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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US book publishing revenues have risen 4.9% for the first quarter of 2017 following higher sales in Adult books and higher education course materials, the Association of American Publishers (AAP) has reported. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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