Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-03 00:00:00 UTC ]
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The 28-year-old university graduate stood in front of a bookstore window in central Tehran, pretending to browse the titles on the shelves. He really was looking out for Iranian security forces sent to quash anti-government protesters. Kambiz, who gave only his first name, earned a physics degree... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age
[ Advertising Age | 2017-12-29 00:00:00 UTC ]
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The Society of Authors has distributed more than £140,000 between 61 authors to help support them in the development and completion of new work. Continue reading at The Bookseller
[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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A working class writers’ collective has formed in response to author Kit de Waal’s “powerful call to arms” to see more such voices represented in literature, with Carmen Marcus and Kerry Hudson among its members. Continue reading at The Bookseller
[ The Bookseller | 2017-12-23 00:00:00 UTC ]
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The debut book from Kristen Roupenian, whose New Yorker short story “Cat Person” went viral far beyond the scope of most short fiction when it was published earlier this month, has been sold to British publisher Jonathan Cape, the Guardian reports. Roupenian's short story collection, “You Know... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-19 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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It has been a “bumpy year” for the trade, with the market “a little unpredictable” in the face of “huge uncertainty” created by Brexit and Donald Trump’s presidency, The Bookseller has heard. Continue reading at The Bookseller
[ The Bookseller | 2017-12-18 00:00:00 UTC ]
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A new report released by the Authors Guild showed that more than 65% of the literary translators responding to a survey earn less than $20,000 a year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
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The similarly titled labor of love that was Raymond Briggs’ 1999 graphic novel about the warmly rendered lives of his parents, takes on a beautifully animated life of its own in “Ethel & Ernest.” Peppered with knowing insights surrounding the British working class, the film creates a richly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-15 00:00:00 UTC ]
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Facebook says it will book the revenues it earns from selling advertising to Kiwi companies in New Zealand in future. The change is part of worldwide move by Facebook to restructure its accounting and appears a major victory for policy-makers concerned about the way Facebook and many other... Continue reading at Stuff
[ Stuff | 2017-12-15 00:00:00 UTC ]
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Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a... Continue reading at The Guardian
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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Every day millions of internet users ask Google life’s most difficult questions, big and small. Our writers answer some of the commonest queriesConfession: I’ve watched porn on the job. So many times I’ve lost count, in fact. But then that was when I was writing an erotic memoir and reporting on... Continue reading at The Guardian
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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When we started working on the annual Ad Age Magazines of the Year package in the fall, there were six large magazine publishers: American Media Inc., Cond Nast, Hearst, Meredith, Rodale and Time Inc.Soononce Hearst finalizes its acquisition of Rodale, and Meredith swallows Time Inc.there will... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age
[ Advertising Age | 2017-11-30 00:00:00 UTC ]
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Digital media company BuzzFeed said it is laying off 8% of its U.S. employees, or 100 workers, as it changes its business model in a bid to boost revenue. It's also cutting an unspecified number of jobs in Britain. The company has 1,700 employees worldwide. A spokeswoman for New York-based... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-29 00:00:00 UTC ]
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"Exhausted" staff at Amazon are being taken away in ambulances and falling asleep on their feet due to intense pressure to meet warehouse targets, an investigation by the Mirror has claimed. Continue reading at The Bookseller
[ The Bookseller | 2017-11-28 00:00:00 UTC ]
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Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives... Continue reading at Advertising Age
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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