Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
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Cigar Aficionado, New York magazine and Allrecipes on the ways they developed new business with existing assets. The post How 3 Publishers Grew Revenue By Repurposing Content appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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Bloomsbury imprint Green Tree has sign a "major" new work from journalist Jonathan Rauch. Continue reading at The Bookseller
[ The Bookseller | 2018-03-22 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Taking audiences behind the scenes of the editorial process, publishing house editors at the recent Kbh Reads festival showed how they handle their work—and an author's. The post At Copenhagen’s Literary Festival Kbh Reads, Consumers See and Hear Editors at Work appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-21 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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Following the ugly case of David Dao, the Kentucky doctor who was dragged from an overbooked United Airlines flight, the U.S. airline industry vowed to fix the problem of oversold planes. Now some airlines seem to be backing up their promises with money. The parent company of British Airways and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-10 00:00:00 UTC ]
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The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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With nearly 100 Chinese publishers and at least half that many illustrators attending the Bologna Children’s Book Fair in March, a big contingent will be representing the land of 1.38 billion people. Most of the publications they are bringing to the fair focus on common themes and age-old plots... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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Pearson has returned to profit a year after posting its biggest ever loss, at the same time as announcing it is putting its K12 school courseware business up for sale. Continue reading at The Bookseller
[ The Bookseller | 2018-02-24 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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In this Special Report, Folio: sought to identify where publishers and digital leaders are investing time, money and people as they look to grow their businesses in 2018 and beyond. The post Winning Revenue-Generating Strategies for A New Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-13 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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