Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
News tagged with:
#online publishers
#give publishers
#higher revenue
#sponsor content
During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european publishers
#ad fraud
#biggest issues
The Bloomsbury Group’s revenues soared by 15% to £72.1m for the first six months of its financial year, helped by J K Rowling’s Harry Potter books which boosted sales in the publisher’s children’s division by 33%. Continue reading at The Bookseller
[ The Bookseller | 2017-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury group
#financial year
#boosted sales
The famous photographer has been blacklisted following allegations of sexual harassment and assault. The post Condé Nast Bans Terry Richardson From Working With Its Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazines appeared
#sexual harassment
Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget
[ Engadget | 2017-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
#google aims
#share revenue
#search giant
#richard gingras
“Comics will break your heart,” the artist Jack Kirby once said. That may be true, but sometimes, as we’ve seen over the course of this season of Working, if you love them, the medium will love you back. Continue reading at Slate
[ Slate | 2017-10-22 00:00:00 UTC ]
More news stories like this |
This is a transcript of the Oct. 1 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lightly edited
#definitive record
'I think it's dangerous when religion thinks that it has the market cornered on morality,' Dan Brown told his audience at Frankfurter Buchmesse. The post Cliffhanger: Dan Brown at Frankfurt Book Fair on the ‘Origin’ of His Work’s Drama appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dan brown
#frankfurter buchmesse
Over the past six episodes of Working, we’ve been talking with writers and artists about how comics get made. In this episode, which you can listen to via the player above, we’re looking at how they make their way into readers’ hands. Continue reading at Slate
[ Slate | 2017-10-15 00:00:00 UTC ]
More news stories like this |
W H Smith has reported a 2% rise in revenue and a 7% rise in pre-tax profits for the year to end August 2017. However its book business saw a like-for-like revenue drop of 4% on the previous year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue drop
#pre-tax profits
#book business
Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers make
Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#white woman
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#youtube red
#time yesterday
#online sales
More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv networks
#walking dead
#digital publishers
This is a transcript of the Sept. 24 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lightly edited
#definitive record
This is a transcript of the Sept. 17 edition of Working. These transcripts are lightly edited and may contain errors. For the definitive record, consult the podcast. Continue reading at Slate
[ Slate | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lightly edited
#definitive record
Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple news
#news app
#select group
#media partners
Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post pivot
#publishers appeared
#limited number
This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate
[ Slate | 2017-10-01 00:00:00 UTC ]
More news stories like this |
This season on Working, we’re talking to the people who make Batman comics, leading you through the artistic production process. Continue reading at Slate
[ Slate | 2017-09-24 00:00:00 UTC ]
More news stories like this |