Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-10 00:00:00 UTC ]
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Sales of David Walliams’ Bad Dad helped revenue at HarperCollins grow by $3 million year-on-year in the second quarter to $469 million. Continue reading at The Bookseller
[ The Bookseller | 2018-02-10 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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Usborne is launching a new work experience scheme for people from communities under-represented in the industry. Continue reading at The Bookseller
[ The Bookseller | 2018-02-07 00:00:00 UTC ]
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Revenue for the Canadian retailer rose 8.2% in the third quarter, ended December 31, 2017. Sales in the period were C$433.3 million. The increases, the company said, combined for the highest quarterly revenue in its history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
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The idea of negotiating as a group for better discounts, more author appearances, and more has excited a group of independent booksellers in the UK. The post UK Independent Booksellers Discuss an Alliance, With Cautious Optimism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-05 00:00:00 UTC ]
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Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading at Betanews
[ Betanews | 2018-01-31 00:00:00 UTC ]
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The National Book Foundation has established a fifth National Book Award, one for translated works of fiction and nonfiction published in the U.S. The new award will be presented at the 69th National Book Awards this November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-31 00:00:00 UTC ]
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IDW Media reported that sales in its publishing group fell 12.1% in fiscal 2017 compared to fiscal 2016, but that it expects improved results in the current year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
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Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent immediately following the announcement. This change should not be taken lightly. While... Continue reading at AdWeek
[ AdWeek | 2018-01-27 00:00:00 UTC ]
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Laura Jones and Heather McDaid reflect on the meteoric rise of their indie press 404 Ink since its launch last year and how they achieved it. Continue reading at The Bookseller
[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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Stephen King may be the Master of Horror, but one of his fans is dealing with horror of a new kind. A Bangor, Maine, bookstore owner lost several of King’s rare manuscripts and books after a burst pipe flooded his store's basement, the Bangor Daily News reports. Gerald Winters, the owner of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-22 00:00:00 UTC ]
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Fatherly COO Michael Wertheim discussed the fallout from Facebook’s latest algorithm changes for publishers, diversification of traffic sources and more. The post ‘Reach does not equal revenue’: A Digiday+ Slack town hall with Fatherly COO Michael Wertheim appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-19 00:00:00 UTC ]
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A new exhibition on "master of graphic design", Berthold Wolpe, a cover designer for Faber, is to open this spring. Continue reading at The Bookseller
[ The Bookseller | 2018-01-17 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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Teaser text Image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed XXX The post WORKING London Book Fair Quantum Conference Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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Transworld is publishing Make Time by Jake Knapp and John Zeratsky, which will explore how to make better use of your work time. Continue reading at The Bookseller
[ The Bookseller | 2018-01-13 00:00:00 UTC ]
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Foyles’ sales were marginally up in value terms in December, despite the mini-chain being hit by a drop in footfall, which it said was a result of adverse weather and roadworks outside its flagship branch on Charing Cross Road in London. Continue reading at The Bookseller
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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The IAC-owned finance information publisher is betting big on a commerce- and subscription-focused Academy product, which has turned Facebook into an ally. The post How Investopedia shifted to subscription revenue with video courses appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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