Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing. Advocates, meanwhile, view the current dip in effectiveness of social media marketing as evidence of a period of adjustment common to any new channel. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Top 10 Children's Books in China - A Quick Market Analysis

The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: The Continuing Story of the Children’s Book Market in China

Eleven years ago, in 2007, China Children’s Press & Publication Group (CCPPG) participated in the Bologna Book Fair for the first time. Their booth in Hall 29 was small, shabby, and minimally decorated and very few visitors dropped by. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: A Wide-Ranging Selection of Original Works from China

With nearly 100 Chinese publishers and at least half that many illustrators attending the Bologna Children’s Book Fair in March, a big contingent will be representing the land of 1.38 billion people. Most of the publications they are bringing to the fair focus on common themes and age-old plots... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children’s Books in China 2018: Kids Media

This low-profile multimedia company, established in 2014, collaborates with some of biggest brands in the world, including Disney, Dreamworks, and Lego. Kids Media excels at promoting and marketing these products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-07 00:00:00 UTC ]
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Children's Books in China 2017: An Overview of the Children’s Book Market in China

Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Children’s Books in China 2019: The Chinese Children’s Book Market Is Still on a Roll

The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Children's Books in China 2018: Thinkingdom Children’s Books

“Helping every kid to become a book lover” is the motto at Thinkingdom Children’s Books, which was established in 2002 to translate classic and award-winning children’s books. Less than one year later, it published two well-known authors: Tetsuko Kuroyanagi (Totto-Chan: The Little Girl at the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Promoting Wordless Picture Books in China

“The more words, the better” is a general truism of the Chinese children’s book market. Chinese parents and educators always want more words for children to learn and more paragraphs to relay additional information. A book’s value often is tied to the quantity of text on its pages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children’s Books in China 2018: Beijing Dandelion Children's Book House

The contradictions embodied in the folk symbol of the witch captured the attention of Sally Yan, founder and editor-in-chief of 11-year-old publishing company Beijing Dandelion. “The witch is a popular figure in Western classics: sometimes as the protagonist; other times, in the periphery. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: China Children’s Press & Publication Group

This publishing house is embarking on a major, and unique, transformation of its publishing program and editorial mind-set. For president Li Xueqian of CCPPG, current changes in the industry demand an aggressive move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children’s Books in China 2018: Beijing Yutian Hanfeng Books Company

Beijing Yutian Hanfeng’s full-color 222-page catalogue is a testament to the company’s dedication to design and art: every page, highlighting a particular series of books, is beautifully illustrated and meticulously designed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children’s Books in China 2018: Everafter Books Publishing House

When it comes to partnering with major overseas publishing houses, few people are more knowledgeable than founder and publisher Huang Xiaoyan of Everafter Books. After all, she was involved in the high-profile joint ventures of Macmillan Century and Hachette-Phoenix. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children’s Books in China 2019: A Showcase of New Original Works from China

Creating books for little people who have just started crawling and saying their first words or for older ones who are too preoccupied with schoolwork to read is hardly child’s play. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
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Children's Books in China 2018: Survival in China: The Bear Grylls (Middle-Grade) Story

As of February 2018, 12 volumes of Bear Grylls’s Mission Survival series have been published in China, with overall sales exceeding 6.8 million copies. The numbers are a surprise to many, including some at the Jieli Publishing House, though not to editor-in-chief Bai Bing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Beijing Baby Cube Children’s Brand Management Company

Baby Cube was founded by husband-and-wife team Yang Wenxuan and Liu Hong. The company grew out of their past professional experience in online retailing and literary publishing and out of their community outreach work focused on helping children to start reading. “It started as a reading club in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Key Colours Competition China: A Unique Model

The €7,500 grand prize of the inaugural Key Colours Competition China, which was awarded in August 2017, went to Wang Yuwei’s Mr Cat and Little Fairy; five other books received honorable mentions. All six works will be published in Chinese by Beijing Yutian Hanfeng, with print runs ranging from... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Hunan Juvenile & Children’s Publishing House

Hunan Juvenile steadfastly pursues its goal to be “a kid’s best friend” by introducing quality content from far and near. Last year, the 36-year-old publisher released more than 600 new titles, including originals such as China’s Silk Road picture books, literature titles such as Tang Sulan’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children’s Books in China 2018: The Rise of the Pop-Science Segment in China

Mention “pop science” in China and one blockbuster comes to mind: The Magic School Bus. It has remained the #1 children’s title since its launch in 2010, with online retailer Dangdang selling nearly half a million copies in an average year. On Singles’ Day—which is the equivalent of Black Friday... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Joint Ventures in China: The Dos and Don’ts

There are several high-profile joint ventures (JVs) in Chinese children’s books publishing. The earliest was Children’s Fun Publishing, a collaboration between Posts & Telecommunications Press and Egmont Group initiated in 1994. Next came Hachette-Phoenix, which was cofounded by Hachette... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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