Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers have access to every impression. Availability will be based on price and bookings biased to preserve value. Process control will be automated and demand and supply forecasts clearer. No one will waste time trafficking in ads on a day to day basis and publishers can reinvent how they sell ads. Sponsor content by AppNexus. The post Ads, airline seats, and higher revenue: yield optimization at work appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
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Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Yahoo Ad Network Rolling Out Publisher-Friendly Features

Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers can’t sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek

[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Publishing Revenue Slips 3.2 Percent for MSLO in Second Quarter

Martha Stewart Living Omnimedia, Inc. reported revenue of $54.9 million for the second quarter of 2011 compared to $55.3 million during the same period last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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AOL Ad Sales Boss Jeff Levick Out

Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOL’s continuing comeback? Ad sales boss Jeff Levick, one of Armstrong’s earliest hires who joined the company from Google in 2009. “Jeff... Continue reading at AdWeek

[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Flipboard Partners with Condé to Launch Ads

Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publisher’s titles. Starting today, readers of the New Yorker on Flipboard’s iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek

[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Future restructures business as revenue falls

Magazine publisher Future is restructuring its business in the UK and US following a 5% fall in group revenues over the past nine months. Continue reading at Media Week

[ Media Week | 2011-07-15 00:00:00 UTC ]
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Bertrams revenues drop 7.5% like-for-like

Written By: Lisa Campbell Publication Date: Thu, 14/07/2011 - 10:06 Revenues at Bertrams have fallen 7.5% on a like for like basis, its parent company Smiths News has said. In a trading statement for the 19 weeks to 9th July, Smiths News said like for like sales had been stronger in its most... Continue reading at The Bookseller

[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Amazon drops price of ad-supported Kindle

Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Constable buys into optimism

Written By: Charlotte Williams Publication Date: Fri, 03/06/2011 - 09:59 Constable & Robinson has acquired a non-fiction title about looking on the bright side by University College London neuroscientist Tali Sharot. Commissioning editor Jamie Joseph, who is building the publisher's... Continue reading at The Bookseller

[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
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Amazon.com lowers price of 3G Kindle with ads

Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 09:23 Amazon.com has created a 3G version of its cheapest Kindle after it become the company’s bestselling e-reader. The internet retailing giant announced that it was selling Kindle 3G with Special Offers in "response to customer... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Reader’s Digest Revenue, EBITDA Fall Double Digits in First Quarter 2011

The Reader’s Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
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Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Shift to digital will hit revenue, says Barnsley

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Time Warner Inc. Sees Overall Revenues Rise Six Percent from Q1 2010 to Q1 2011

Time Warner Inc. has released their 2011 first quarter results, with the period ending on March 31, 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-04 00:00:00 UTC ]
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Optimizing Digital Editions: Getting Away From Replicas

Designing a digital reading experience that goes beyond the magazine is a priority for publishers, particularly those launching the latest tablet apps. In December, Bonnier debuted a quarterly iPad-only edition of Parenting featuring exclusive digital content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-30 00:00:00 UTC ]
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Amazon Kindle for Android Now Honeycomb Optimized

Amazon has tweaked its Kindle for Android app to run optimally on tablets running Android 3.0 Honeycomb. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-04-22 00:00:00 UTC ]
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United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarter’s $338.74 million to first quarter 2011’s $385.07 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
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Book spend cut "easiest" way to save library revenue

Written By: Benedicte Page and Lisa Campbell Publication Date: Thu, 14/04/2011 - 16:09 A libraries boss has admitted cutting spending on books is "the easiest" way to achieve savings, as wholesaler Bertrams reports its library sales have slumped by a quarter. Results put out by parent Smiths... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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