Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
A generation ago, church history was the trending topic in American religious history books, with Protestant titles dominating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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The Society of Biblical Literature has long published books, but on July 1, 2014, the society renamed its publishing program SBL Press, creating a new identity as a scholarly publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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One rarely uses the term booming in publishing these days, but it’s fair to say that academic publishing about Islam is doing just that. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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This year's trade show was a celebration of books, community, and camaraderie for 310 Midwest Independent Booksellers Association booksellers and 98 Great Lakes Independent Booksellers Association members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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A generation ago, church history was the trending topic in American religious history books, with Protestant titles dominating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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At Heartland Fall Forum, booksellers shared tips for making a successful store and discussed the need to call out politicians on what they do to actually help small business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive
[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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“I was Dick Donner’s assistant for four years, where I just constantly asked him about Superman,” confessed Geoff Johns, chief creative officer of DC Comics. “And The Goonies. He told me once that if he’d done another Superman movie, he would have made it about Brainiac, and I was just like,... Continue reading at AdWeek
[ AdWeek | 2014-09-22 00:00:00 UTC ]
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Paul Tash, CEO and chairman of the Times, announced the cuts in a memo to employees Thursday, citing a difficult summer that resulted in lower than expected revenue. "Newspaper publishing remains a tough business," he wrote. Anticipating jo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-19 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Time Inc. will borrow a page from the National Geographic playbook to revive its declining print empire. Joe Ripp, the chief executive of Time Inc., who has unnerved old timers at America’s largest magazine publisher with ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-05 00:00:00 UTC ]
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Penguin Random House posted total revenue of 1.46 billion euros in the first half of 2014 and operating EBITDA of 159 million euros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Penguin Random House worldwide generated revenues of €1.5bn (£1.2bn) in the six months... Continue reading at The Bookseller
[ The Bookseller | 2014-08-29 00:00:00 UTC ]
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