Print ad pages are down for the eighth-consecutive quarter, but the pace of those losses is slowing down. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-07-11 00:00:00 UTC ]
Everyone poops.It's not just the name of a children's book by Taro Gomi, it's a simple fact of life. But it's not something you'd pick up if you watched toilet-related advertising. Take toilet paper, for example. If you were an alien anthropologist who sat through three decades of toilet paper... Continue reading at Advertising Age
[ Advertising Age | 2014-12-09 00:00:00 UTC ]
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Stefanie Sacks, author of 'What the Fork Are You Eating?: An Action Plan for Your Pantry and Plate' (Tarcher, 9780399167966), will appear on 'The Dr. Oz Show' on Tuesday, December 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-09 00:00:00 UTC ]
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Pat Hackett, editor of 'The Andy Warhol Diaries' (Twelve, 9781455561452), will appear on Bravo’s 'Watch What Happens: Live' on Thursday, December 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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More than half of staff at Constable & Robinson have left the publisher since Little, Brown Book Group bought the company, it has emerged. The formerly independent publisher was purchased by the Hachette division in February, with the Constable & Robinson team moving into Little,... Continue reading at The Bookseller
[ The Bookseller | 2014-11-27 00:00:00 UTC ]
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Remote ebook lending in libraries leads to a "significant" increase in borrowing, but not to an increase in book buying, according to interim trends noted at the six-month stage of a year-long pilot project. Continue reading at The Bookseller
[ The Bookseller | 2014-11-25 00:00:00 UTC ]
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Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away. Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on... Continue reading at AdWeek
[ AdWeek | 2014-11-24 00:00:00 UTC ]
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#industry moves
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#video advertising
Web publishers for 15 years have struggled with getting readers to pay for content they are accustomed to acquiring for free. Pay walls have been built and dismantled, print-and-digital packages have launched and often failed, but Google's going to see if viewers are happy to throw coins into... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Google, the biggest seller of online ads, has created a way for publishers to make money without ads.Google on Thursday introduced an invitation-only crowdfunding program called Contributor that lets people pay $1 to $3 each month to visit sites devoid of ads. The Onion, Mashable, WikiHow, Urban... Continue reading at Advertising Age
[ Advertising Age | 2014-11-21 00:00:00 UTC ]
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With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
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Buyer beware: Ad analytics platform Pixalate says fraudulent ad networks are increasingly joining open, real-time-bidding (RTB) marketplaces and then selling brands fake space on premium sites like YouTube, The Weather Channel and Yahoo. While the victims think their messages will appear on the... Continue reading at AdWeek
[ AdWeek | 2014-11-19 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#barnes noble
#android emphasizes
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#wry how-
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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#android emphasizes
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#installment titled
#wry how-
#past week
The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended November 9, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is... Continue reading at AdWeek
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Independent publisher Nosy Crow has published a picture book based on the John Lewis Christmas advertisement for the third time. Monty’s Christmas is a rhyming hardback picture book that tells the story of the advert, in which a young boy finds his a soulmate for his penguin. The advert... Continue reading at The Bookseller
[ The Bookseller | 2014-11-07 00:00:00 UTC ]
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Half of the libraries in North Yorkshire could face closure unless volunteers come forward to keep them open, the county council has warned. The push towards community-run libraries follows an original decision by the council in 2010, which saw nine of the council's 42 libraries run by... Continue reading at The Bookseller
[ The Bookseller | 2014-11-05 00:00:00 UTC ]
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HarperCollins is donating more than 500 copies of Nathan Filer's Costa Book of the Year-winning novel The Shock of the Fall to NHS library services across the south west. The publisher is donating copies to the NHS library network through the Avon and Wiltshire Mental Health Partnership NHS... Continue reading at The Bookseller
[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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Eric Lichtblau, author of 'The Nazis Next Door: How America Became a Safe Haven for Hitler’s Men' (HMH, 9780547669199) will appear on NPR’s 'Fresh Air' on Wednesday, November 5. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-04 00:00:00 UTC ]
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Test-driving the Chocolate Sweetheart Madeleines from Rose Levy Beranbaum’s 'The Baking Bible,' which we called, in our starred review, a "worthy tome" and a "must-have gem." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-03 00:00:00 UTC ]
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Over the past two years Blurb has transitioned from small-scale custom publishing to a high-end, full service self-publishing operation. The post The Evolution of Blurb: Adding Distribution and Experts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-30 00:00:00 UTC ]
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