Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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There are several hundred thousand podcasts available through Apple's podcast app, and all of them cost the same amount: nothing. Starting today, you can have access to a far smaller slate of podcasts for a few bucks a month over at Audible, the audio books service owned by Amazon.Audible is... Continue reading at Advertising Age
[ Advertising Age | 2016-07-07 00:00:00 UTC ]
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At first glance, the new memoir I'm Your Biggest Fan: Awkward Encounters and Assorted Misadventures in Celebrity Journalism just looks like a breezy collection of stories about Hollywood stars from People magazine executive editor Kate Coyne. Continue reading at Stuff
[ Stuff | 2016-07-07 00:00:00 UTC ]
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A Q&A with Jeff Hennessy, chairman and CEO of the healthcare media, events, and education company. The post Inside HMP’s Pivot from Print Publisher to Multi-Channel Events Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-06 00:00:00 UTC ]
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For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
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Quercus has acquired a book from the people behind the iTunes podcast "My Dad Wrote a Porno". Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age
[ Advertising Age | 2016-06-28 00:00:00 UTC ]
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The two major trade segments--adult and children's/YA--had a slow start to the year, according to the Association of American Publishers' StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-27 00:00:00 UTC ]
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Mary Roach’s books come marinated in bodily fluids and infused with noxious vapors; you feel like you should be wearing rubber gloves to turn the pages. She’s unflinchingly ready to explicitly describe things we’re inclined to be squeamish about, and in her latest book, “Grunt: The Curious... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-24 00:00:00 UTC ]
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A lifelong student of Zen describes the challenges of studying Buddhism in Japan—a 15-year experience enriched by the memorable people he encountered. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-20 00:00:00 UTC ]
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A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
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A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
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More than half of primary school pupils in the UK don’t have enough time to talk about books in the classroom, according to research released by Oxford University Press. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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HarperImpulse, one of HarperCollins UK’s digital first imprints, has signed a three book deal with screenwriter Roland Moore to bring his BBC series "Land Girls" to the page. Continue reading at The Bookseller
[ The Bookseller | 2016-06-15 00:00:00 UTC ]
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The rise of social video has changed the game for publishers like Business Insider, which owns a Facebook-based property called Insider that generates more than 1.3 billion video views a month across all platforms. In April, Facebook updated its branded-content policies that opened a path for... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
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EveryLibrary is the only national political action committee fighting for libraries at the local level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
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Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World
[ PC World | 2016-06-08 00:00:00 UTC ]
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For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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