Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher Report.The 13-year-old sports site for millennial fans scaled up quickly on the back of a massive contributor network. Today Bleacher Report, which claims to reach 40 million readers on its site and app alone, creates all of its own content in-house. The publisher was early to the distributed model and as a result boasts 6.5 million followers on Twitter, nearly 7 million on Instagramnot counting an additional 8.5 million on House of Highlights, which it acquired in 2016and 8 million followers on Facebook. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Lenny, the feminist newsletter that the 'Girls' creator launched in 2015 with her producing partner Jenni Konner, will now form the basis of a book imprint at Random House, overseen by v-p and editor-in-chief Andy Ward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-06 00:00:00 UTC ]
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Humfrey Hunter responds to Chris Hamilton-Emery's blog, 'The war on culture', arguing that culture is more available than ever before. Continue reading at The Bookseller
[ The Bookseller | 2016-04-02 00:00:00 UTC ]
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PW visited the Gainesville, Fla., location of BAM's 2nd & Charles used bookstores. There, children's books are hot and romance is cold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
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Regional press owners approach corporation’s news chief, James Harding, to seek funding for journalists to cover local courts and council meetingsRegional newspaper groups want the BBC to foot the bill for reporters to cover Britain’s courts and council meetings, reported the Times on Monday.... Continue reading at The Guardian
[ The Guardian | 2016-03-29 00:00:00 UTC ]
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Adam Hochschild, author of 'Spain in Our Hearts' (Houghton Mifflin Harcourt , ISBN 978-0-5479-7318-0), will appear on NPR’s 'Fresh Air' on Monday, March 28. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-28 00:00:00 UTC ]
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We have yet to make a satisfying gift of an ebook, said Nielsen's Andre Breedt at BookInsights in London. Such breakthroughs still seem far, far away The post Hype Cycles and Book Wars: Nielsen’s BookInsights Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-25 00:00:00 UTC ]
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Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Helped by savings from the further integration of Penguin and Random House, earnings at the world's biggest publisher rose 23.2% last year. 'Girl on the Train' and 'Grey' were among the house's top selling global titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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The National Literacy Trust is urging more fathers to get involved with their children’s reading, after a survey revealed that only a third of dads said they have the most influence over their child’s literacy development. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Booksellers should have the power to price books themselves, as removing the r.r.p. gives retailers more flexibility, Irish booksellers have testified. Continue reading at The Bookseller
[ The Bookseller | 2016-03-21 00:00:00 UTC ]
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Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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Paul Beatty's novel 'The Sellout', Margo Jefferson's memoir 'Negroland' and Maggie Nelson's critical work, 'The Argonauts', were among the books awarded 2016 National Book Critics Circle Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-17 00:00:00 UTC ]
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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CEO Andrew Savikas has left the ebook subscription service as the company restructures operations under the sole ownership of O'Reilly Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-14 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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