There are several hundred thousand podcasts available through Apple's podcast app, and all of them cost the same amount: nothing. Starting today, you can have access to a far smaller slate of podcasts for a few bucks a month over at Audible, the audio books service owned by Amazon.Audible is betting that avid podcast fans will pay $4.95 per month for Channels, an exclusive selection of ad-free original podcasts, comedy performances and audio renditions of written articles. The subscription is free for current Audible members.While Apple has always loomed large over podcasting, other big companies like Amazon, Google and Spotify are beginning to inch into the space. Channels is Amazon's first major foray into the business and puts it in a position to be both a platform for and creator of new shows. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-07-07 00:00:00 UTC ]