Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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Download: 2015 Global Publishing Magazine and FBF Preview Guide

Download and read the latest Publishing Perspectives magazine on leadership in global publishing and book business trends in countries around the world. The post Download: 2015 Global Publishing Magazine and FBF Preview Guide appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-14 00:00:00 UTC ]
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Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier

Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek

[ AdWeek | 2015-07-13 00:00:00 UTC ]
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For the Publishing Industry in 2020, Print Will Still Dominate Revenues

Ovum’s new Digital Consumer Publishing Forecast is published tomorrow.  It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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London hosts global media expansion as US companies beef up presence

New York Times leases Bloomsbury office space, Buzzfeed UK expands and HuffPo growth continuesJudging by the summer filler columns of the national press, glimpsed tantalisingly through paywalls and Facebook-boosted posts, London ought by now to be a deserted wasteland of empty houses and dying... Continue reading at The Guardian

[ The Guardian | 2015-07-12 00:00:00 UTC ]
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Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at Digiday

[ Digiday | 2015-07-10 00:00:00 UTC ]
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20 Tiny Objects Color-Matched With Pantone Chips

Graphic designer Inka Mathew documents the prismatic—and petite—world around her.Two years ago, Inka Mathew was captivated by a vivid blue bloom in her front yard. The hue was so mesmerizing, she resolved to find out exactly what it was. A graphic designer by trade, Mathew headed straight for... Continue reading at Fast Company

[ Fast Company | 2015-07-09 00:00:00 UTC ]
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Is YP's Search Data Strong Enough to Win More Local Digital Ad Dollars?

A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek

[ AdWeek | 2015-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #location-based ads #forrester research #drive sales


A Look at HarperCollins' Global Publishing Strategy

Earlier this year, HarperCollins announced four new global offices as part of an effort to expand its worldwide publishing program. The move came in the wake of HC's acquisition of Harlequin and, for those involved, like Heleen Buth, editorial manager of HarperCollins Holland, the transition... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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Amazon launches global Prime day

Amazon is launching Prime Day, "a new global shopping event, offering more deals than Black Friday", open solely to members of its Prime service. The first such day will be held on Wednesday 15th July and will offer customers in the UK, US, Spain, Japan, Italy, Germany, France, Canada and... Continue reading at The Bookseller

[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Walker Group appoints global sales manager

The Walker Books Group has appointed Lucy Pleydell-Pearce as senior group and intercompany sales manager. She joins Walker from Templar Books, where she was foreign rights manager.   Pleydell-Pearce, who will take up the role 6th July, will manage the inter-company sales flow for books... Continue reading at The Bookseller

[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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Facebook steps up competition with YouTube with ad-supported videos

Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian

[ The Guardian | 2015-07-02 00:00:00 UTC ]
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Facebook is sharing more ad dollars with its video creators

Facebook's shiny logo isn't all that's new for the social network today: The outfit's also announced how it plans to split video ad revenue with publishers. Like YouTube, Facebook will give content creators 55 percent of ad revenue and keep the rest,... Continue reading at Engadget

[ Engadget | 2015-07-02 00:00:00 UTC ]
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Magazine Ad Spend Down In Q1

Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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Global Publishing Leaders 2015: Penguin Random House

Penguin Random House is the world’s leading trade book publisher, comprised of nearly 250 imprints and brands on five continents, with more than 15,000 new titles and 800 million print, audio and ebooks sold annually. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Oxford University Press

Oxford University Press, a department of the University of Oxford, has a remarkably diverse publishing program that reaches far beyond traditional university presses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Bungei Shunju

Bungei Shunjū Ltd. was established in 1923 by the best selling writer Kan Kikuchi. The Japanese company publishes 400 fiction and nonfiction books and ten cultural magazines including the leading monthly magazine Bungei Shunjū. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Woongjin ThinkBig

Woongjin ThinkBig was established in 1980 as Woongjin Publications and focuses on educational materials for people of all ages, including study books, complete collections, single works, after-school learning materials, textbooks and online content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Informa

Informa is an academic and professional publisher and professional information and events provider. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: Kadokawa Shoten Publishing Co., Ltd.

Kadokawa Shoten is a well-established Japanese publisher of books, Mangas and Manga magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Global Publishing Leaders 2015: De Agostini Editore

Italy’s De Agostini S.p.A. is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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