Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
News tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs

Other Publishing stories related to: 'Ad Blocking is Eating Up More than $20 Billion in Global Revenues'

See the First 360-Degree Video Ads on Facebook

"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age

[ Advertising Age | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #desktop site #android apps

PW Talks with Global Kids Connect Speaker Ginger Clark

Clark, a literary agent at Curtis Brown Ltd. and speaker at PW’s upcoming Global Kids Connect Summit, talked us about what U.S. children's titles seem to be working well abroad right now, and the biggest mistakes publishers make in their approach to their foreign rights business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent #curtis brown

Counterpoint Press Marks 20 Years

Many things have changed in the two-decade life of independent publisher Counterpoint Press. Its mission, however, hasn't: "Publish books that matter." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books

Axel Springer Raises Outlook, Citing Strength of Ad Sales

Axel Springer, the German publishing and digital media group, on Wednesday raised its forecast for 2015 revenues as increasing sales of digital classified advertising offset continued declines in print circulation and other revenues.   The impro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #axel springer #german publishing #increasing sales #print circulation

Penguin Titles Added to PRH's Holiday Shipping Program

This year, the expedited holiday shipping program Random House initiated for indie booksellers in 2011 will feature frontlist and backlist titles published by Penguin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers

Why Instagram Offering Self-Service Carousel Ads Could Attract More Marketers

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek

[ AdWeek | 2015-10-31 00:00:00 UTC ]
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Lena Dunham's Newsletter Lenny Gets a Site, Ads From Hearst

Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age

[ Advertising Age | 2015-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive deal #hillary clinton #jennifer lawrence #email newsletter

We Brought Together the Major Players in the Ad Blocker War, and Here's What They Told Each Other

Apple's recent flipping of the switch to allow for ad-blocking apps has sent the digital publishing world into a full-blown crisis, as the number of consumers fed up with ads that clutter and slow down websites—and doing something about it—has reached critical mass. While ad blocking has been... Continue reading at AdWeek

[ AdWeek | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge concern

New International Publishing Standards Address Discovery and Global Commerce

A host of organizations are working to make publishing more effective worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make publishing

The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing importance #ad viewability #media industry #including buzzfeed #vice media #huffington post

Nielsen Values Indian Publishing at $3.9 Billion

Nielsen's India Book Market Report tries to quantify a complex market, valuing Indian publishing at $3.9 billion and pegging growth at 20% annually. The post Nielsen Values Indian Publishing at $3.9 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-21 00:00:00 UTC ]
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BBC's McMafia drama to focus on global organised crime

Producers of globe-hopping series created by Drive screenwriter Hossein Amini from Misha Glenny’s book hope it will have international appealBBC1 will look to rival The Godfather and The Sopranos with a globe-hopping drama set in the world of organised crime inspired by the best-selling book... Continue reading at The Guardian

[ The Guardian | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book hope

Wendy's Is Making Snapchat-Like Mobile Ads on Facebook

Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek

[ AdWeek | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vertical video #mobile ads #social marketers #michael kors

Martin Sorrell on newspaper digital ad slowdown: 'paywalls are the way to go'

WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and FacebookSir Martin Sorrell has said that the slowdown in digital newspaper advertising growth is proof that publishers should have... Continue reading at The Guardian

[ The Guardian | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martin sorrell #digital advertising

Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher

Perseus, R.R. Donnelley Team Up to Create Global Metadata Platform

Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Ingram Adds Three Countries to its Global Connect Network

The Ingram Content Group has struck deals with companies in China, India and Italy to expand its Global Connect network to those three countries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ingram adds #struck deals

Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #print editions #ad pages #magazine media #conde nast

7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit

The Markets Global Publishing Summit at the Frankfurt Book Fair is a platform where publishers can do business with international experts from seven markets. The post 7 Key Questions that Will Be Answered at the The Markets: Global Publishing Summit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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PRH Signs Global Deal for Phil Collins Autobiography

Penguin Random House has signed a global deal for the autobiography of musician Phil Collins, with Tricia Boczkowski buying for Crown U.S. and Ben Dunn buying for Century U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global deal