It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
News tagged with:
#ad blocking
#global revenues
#big problem
#magazine industry
#show signs
We’re excited to announce that everyone who uses the Facebook for Android app can now read thousands of Instant Articles every day in News Feed from publishers worldwide. Combined with our recent launch of Instant Articles to everyone on Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#android app
#read thousands
#publishers worldwide
#recent launch
Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video advertising
#bright spot
#online publishers
#increasingly experimenting
Powa Technologies, which aims to make all ads "shoppable" by letting people scan them with their smartphones to buy products online, is taking another step to make that process easier -- doing away with the need for QR codes so people can scan the print ads whole.Participating brands can upload... Continue reading at Advertising Age
[ Advertising Age | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#find ways
#digital publishers
One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#bring transparency
#digital budgets
#digital-ad ecosystem
#online world
#earlier version
#story stated
Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print appeared
#december issue
Resources and coverage from the Global Kids Connect conference, a convergence of innovative minds focused on children’s book publishing and the changing children’s book business in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#book business
In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post time
#images appeared
#digital portfolio
Two decades after starting in a Portland, Ore., bedroom, Microcosm is having its busiest year yet and riding a wave of expansion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#busiest year
Capping the Global Kids Connect conference was a party for PW's just-published Children's Starred Reviews Issue; many local authors and illustrators whose books were featured in that issue were in attendance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local authors
The one-day conference offered an expert lineup of publishers, editors, and agents, who offered professional perspectives on everything from content creation and licensing to doing business in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content creation
The 15th edition of the media power list finds change in the air, with digital challengers elbowing aside older moguls – but a long way to go on diversity• Women on the rise, but much still to do on diversity• Your interactive guide to the MediaGuardian 100 Back in 2001, when this list was first... Continue reading at The Guardian
[ The Guardian | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social networks
#bill gates
#richest man
#mark zuckerberg
Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online store
#digital publishers
#branded videos
#making money
Author Angie Sage doesn’t really believe in writer’s block except as a roundabout way of admitting you’ve run out of ideas. Here are her top tips on how to get started again! ‘Writer’s block’ is a weird phrase. It implies that writing is an arcane art that channels a mysterious force—a force... Continue reading at The Guardian
[ The Guardian | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top tips
#malevolent forces
#nice book
#guardian children
#books site
The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#increase revenue
Stacy Schiff, P.J. Rourke and dozens more authors, illustrators, and celebrities will be interviewed at the 32nd annual Miami Book Fair at Miami Dade College (MDC) on Friday, Nov. 20 from 1-4 p.m. ET and Saturday and Sunday, November 21-22, noon – 5 p.m. ET each day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
More news stories like this |
For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#holiday shopping
#black friday
#ad format
New bookstores will open in the next few weeks in Dallas, Flint, and Savage Mill, Md. And BookHampton's store in Southampton, Long Island, found two "white knights," both former employees, who purchased it last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long island
If you were wondering what Facebook's $2 billion Oculus Rift might mean for advertisers, we may have just been given a sneak peek. Today, the Menlo Park, Calif.-based company debuted the first virtual reality-style video ads for AT&T, Nestle, Mondelez and Samsung, among others. In... Continue reading at AdWeek
[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#360-degree videos
#small step
#oculus rift
#company revealed
Sainsbury’s has released its flagship Christmas television advert featuring children’s author Judith Kerr’s Mog character at its heart, in a bid to raise funds for Save the Children’s literacy campaign. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#judith kerr
#raise funds
#literacy campaign
"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#desktop site
#android apps