Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
News tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs

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Facebook Just Added Data to Help Brands See If They're Driving Offline Sales

Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today. The Menlo Park, Calif.-based company is announcing Offline Actions, which lets Atlas-using marketers upload their own point-of-sale data and view it... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social giant #mobile devices

Cookbook of the week: "Eat Your Drink: Culinary Cocktails"

Cookbook of the week: "Eat Your Drink," by Matthew Biancaniello (Dey Street Books, $22.99.) Spend much time bar-hopping around Los Angeles, and you'll inevitably run into Biancaniello (bald head, great hat collection) sooner or later — and not a few of his cocktails. Biancaniello started out... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-05 00:00:00 UTC ]
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Ad Break: Samsung Galaxy, IBM, Heineken, Batchelors Cup a Soup, The Body Shop, YMCA, Ariel, Project Literacy - video

There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once... Continue reading at The Guardian

[ The Guardian | 2016-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carrie fisher #joey essex #prince charles #idle hands

Second Book Added to DC Super Hero Girls Graphic Novel Series

Demand for DC’s Super Hero Girls line has been so high the publisher is adding a second book to the program months before the first book in the series even publishes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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DBW Preview: Dr. Jessica Sänger on Global Implications of Changing Copyright Law

Ahead of Digital Book World 2016, Dr. Jessica Sänger of the German Booksellers and Publishers Association gives some context to discussions about changing copyright laws. The post DBW Preview: Dr. Jessica Sänger on Global Implications of Changing Copyright Law appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jessica snger #german booksellers #publishers association

Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #read content #silver lining #martin ashplant #digital director #john barnes

Picador to publish Brownrigg sequel 20 years on

Picador has acquired Pages For Her by Sylvia Brownrigg, a novel set 20 years on from Brownrigg’s first novel Pages for You. The new novel, set to be released in 2017, will tell the story of Flannery, a wife and mother, who is invited to a writers’ conference and embarks on an affair with the... Continue reading at The Bookseller

[ The Bookseller | 2016-03-01 00:00:00 UTC ]
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Snapchat’s new audience-based ad strategy could wrest control from Discover publishers

As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday

[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #post snapchat #top publishers #discover channels #media app #sources familiar

Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’

Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising

Facebook Launches Canvas So Publishers Can Create "Instant" Ads

Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company

[ Fast Company | 2016-02-26 00:00:00 UTC ]
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‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book Fair

Issuing a call for papers, Frankfurt Book Fair and Publishing Perspectives announce the seven-nation focus for 'The Markets' 2016. Regions highlighted include Southeast Asia, Europe, South America, and the Middle East. The post ‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-25 00:00:00 UTC ]
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Fairfax Media posts $27.4m profit despite lower print advertising revenue

Property website Domain increases digital revenue by 37% and continues to prop up Fairfax’s overall profit as editorial restructure is announcedFairfax Media, publishers of the Age and the Sydney Morning Herald, have returned a net profit of $27.4m for the first half of the financial year... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net profit #editorial restructure #financial year #print advertising

'Slow global ebook growth' hits Kobo targets

Rakuten recorded a 7.8bn yen (£47m) impairment charge for its Kobo division, according to its financial results for the three months to end December 2015. Continue reading at The Bookseller

[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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Facebook apologises for blocking Viz magazine's page

Satirical comic insists ‘we’re not going to tone anything down’ after social network removes its page ‘in error’Facebook has apologised for blocking Viz magazine’s brand page in “error”.The frequently foul-mouthed comic, a parody of titles such as The Beano and Dandy, took to Twitter on Monday... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Viz magazine blocked from Facebook

Profane parody of tabloids and comics tweeted that Facebook had hidden its Facebook page and threatened it with deletion The frequently foul-mouthed comic Viz has had its brand page blocked by Facebook.The almost 40-year-old Viz, a parody of titles like Beano but with frequently risque language... Continue reading at The Guardian

[ The Guardian | 2016-02-16 00:00:00 UTC ]
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Major Publishers Bet on Power of Print Ads with Money-Back Guarantee

"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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Short story collection smuggled out of North Korea sparks global interest

Dissident tales from pseudonymous author Bandi, still living in the country, are very rare fiction to emerge from the secretive dictatorshipA collection of short stories written under a pseudonym and smuggled out of North Korea is on its way to becoming an international literary sensation, with... Continue reading at The Guardian

[ The Guardian | 2016-02-12 00:00:00 UTC ]
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Authors on the Air February 8, 2016: Lawrence Block

Lawrence Block, author of 'The Girl In the Deep Blue Eyes' (Titan, 978-1-7832-9750-4), will appear on BlogTalkRadio.com with 'Modern Signed Book' podcast host Rodger Nichols on Tuesday, February 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-08 00:00:00 UTC ]
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Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek

[ AdWeek | 2016-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app-install ads #ad format