‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape

Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-01-15 00:00:00 UTC ]
News tagged with: #watershed moment #good thing #long run

Other Publishing stories related to: '‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape'

‘No one’s making money on Facebook’: Video publishers share what’s on their minds

Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday

[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers #making money #chasing scale

Publishers adopt Facebook Live, but struggle with monetization and discovery

Since Facebook introduced live video in January, publisher adoption is climbing. But questions remain about how to make the best use of the feature and how much to invest in a feature whose ability to monetize is still limited. That's why, for now, many see live as an audience-building exercise.... Continue reading at Digiday

[ Digiday | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook live #questions remain

How free city magazine publisher Shortlist Media is expanding into video

When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday

[ Digiday | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social video #video appeared

‘It’s all powerful and it knows it’: Publishers reveal their biggest challenges with Facebook

Facebook is all powerful and it knows it. Publishers have little choice but to play by its rules. At Digiday’s Publishing Summit in Nice we asked publishers what their biggest challenge with Facebook was: unclear metrics, murky routes to monetization and unpredictable priorities were among... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #asked publishers #biggest challenges #publishing summit #biggest challenge

Facebook-thirsty publishers turn to celebrities to worm into the news feed

Years ago, brands like Viral Nova, Distractify and Diply rode the power of Facebook influencer traffic to relevance with advertisers. Today, hundreds of publishers have dipped their toes in the water, and companies like The Social Edge drive well over 100 million pageviews every month for them.... Continue reading at Digiday

[ Digiday | 2016-10-21 00:00:00 UTC ]
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Digital Publishers Come Together as Group Nine Media, Backed by $100 Million From Discovery

The digital media industry is facing an extremely competitive revenue landscape. In times like this, it's sometimes better to link arms with other, similar, companies, backed by an even bigger, more profitable company.Discovery Communications on Thursday announced a $100 million minority... Continue reading at Advertising Age

[ Advertising Age | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #individual components #attract advertisers

As Facebook turns fickle, publishers focus again on search

Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday

[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google search #publishers focus #super bowl #renewed focus

5 charts: The state of publishers and Facebook

The International News Media Association (INMA) released a survey of large publishers last week that captured their complicated relationship with Facebook. These five charts document publishers’ perception of various Facebook features, their mixed feelings about Instant Articles, changes in... Continue reading at Digiday

[ Digiday | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large publishers #facebook content #facebook appeared #complicated relationship #mixed feelings #referral traffic

Publishers have their own gripes with Facebook measurement

Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at Digiday

[ Digiday | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #measurement problem #social giant #sticking point #subject matter

Some publishers appear to be cooling on Facebook Instant Articles

Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday

[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook launched #pulling back

Publishers Tweak Their Approach to Facebook Live

Facebook wants users of its Facebook Live streaming service, including media publishers, to "go live frequently," so as to maintain a steady stream of offerings and grow a base of consistent viewers, as encouraged in an online "tips" page. But just how often to really use Facebook Live is a... Continue reading at Advertising Age

[ Advertising Age | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steady stream #months ago

Publishers: Facebook is still a frenemy

Is Facebook friend or foe? That was the question we put to attendees at the Digiday Publishing Summit that kicked off this week in Key Biscayne, Florida. Publishing execs from The Economist, Mic, Vox Media and others said while there are audience benefits to gain from the social network. But... Continue reading at Digiday

[ Digiday | 2016-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook friend #benefit publishers #post publishers #key biscayne #publishing execs #vox media

ICYMI: How Facebook is wresting control from publishers and agencies alike

The growth of programmatic advertising was supposed to mean the death of the ad network. Facebook is proving that wrong, writes Yuyu Chen this week. If you haven't read it yet it's still news to you. Here's a round up of a few of our best stories for the week ending September 16. The post ICYMI:... Continue reading at Digiday

[ Digiday | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post icymi #programmatic advertising #ad network

UK publishers are mixed on performance of Facebook Instant Articles

Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday

[ Digiday | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #referral traffic #invested heavily #hardest hit #publishing directly

At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #times square #media companies #market share #scott havens #bloomberg media #global head

What happens to a person's Facebook posts after they die? One artist is using them to build digital memorials

On Sunday, I attended my funeral. It was a short ceremony, held in a small auditorium at the Los Angeles County Museum of Art. The pastor who led it made note of my professional accomplishments. He also cited my habit of eating straight out of the bulk bins at Sprouts. The ceremony ended with a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook posts

‘It’s a Faustian agreement’: Bloomberg Media talks about the dilemma of platform publishing

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday

[ Digiday | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world gathered #platform publishing #social platforms #growing internationally

German Publishers’ Petition Protests Media Constraints in Turkey

Germany's publishing leadership's petition for #FreeWordsTurkey calls for protection of free expression after the coup attempt of July. The post German Publishers’ Petition Protests Media Constraints in Turkey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german publishers #free expression