The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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Tucker by Chadwick Moore sells just 3,227 copies in first week after publication on 1 August, Publishers Weekly figures revealA much-hyped biography of the former Fox News host Tucker Carlson has struggled to find favour with readers, a leading US publishing authority said, listing just over... Continue reading at The Guardian
[ The Guardian | 2023-08-15 16:05:23 UTC ]
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The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget
[ Engadget | 2023-08-12 11:01:08 UTC ]
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Consolidation was supposed to be books’ biggest threat. Is private equity worse? Continue reading at Slate
[ Slate | 2023-08-11 14:00:00 UTC ]
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Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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The rising costs university libraries are paying to access journals have implications far beyond the ivory tower. From new cancer treatments to debates about foreign policy, new information enters the public domain through academic studies. Now... Continue reading at CBC
[ CBC | 2023-07-31 08:00:00 UTC ]
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This exchange program, coordinated by the Börsenverein, brings together organizations in Germany and Ukraine to promote the book industry. The post Germany Funds Book Industry Exchange With Ukraine at €900,000 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-26 14:24:20 UTC ]
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The 28-page complaint claims that the law—which is set to take effect in September—would impose sweeping, vague, and unconstitutional content-based restrictions and unduly burden booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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A 14.1% decline in May in the children's/YA segment was offset by gains in sales of adult books and college course materials, leading to total sales in the month holding even with 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-19 04:00:00 UTC ]
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After a survey revealed the stresses that authors face when placed in the spotlight for the first time, publishing houses and industry bodies have pledged extra training and pastoral careAuthor and publisher welfare has been a hot topic in the books industry of late. Publishing houses, trade... Continue reading at The Guardian
[ The Guardian | 2023-07-18 15:13:43 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
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In his opening keynote at CONTEC Mexico, Hugo Setzer has encouraged publishers to join the SDG Publishers Compact and work together. The post CONTEC Mexico: ‘Is the Publishing Industry Sustainable?’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 19:17:56 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Despite our intrinsic distrust of AI in space taught to us by movies like 2001: A Space Odyssey ("I'm afraid I can't do that, Dave"), it offers large advantages to both manned and unmanned missions. To that end, NASA is developing a system that will allow astronauts to perform maneuvers, conduct... Continue reading at Engadget
[ Engadget | 2023-06-26 08:19:03 UTC ]
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