The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Longtime consultant, book-business analyst, and conference producer Mike Shatzkin has died in New York City at age 77. The post Remembering Mike Shatzkin: Book Industry Commentator appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-07 19:14:00 UTC ]
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Singer, gameshow host, podcaster – the actor has built a reputation for doing it all. And with an autobiography/self-help guide coming soon, she’s out to prove there’s nothing wrong with being a jack of all tradesIn an era when social media has turned us all into products to promote, Keke Palmer... Continue reading at The Guardian
[ The Guardian | 2024-11-02 11:55:13 UTC ]
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Authors probe the darkness behind luxurious retreats and appealingly packaged products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-01 04:00:00 UTC ]
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As libraries become public stages for social problems — homelessness, drug use, mental health — the people who work there are burning out. Continue reading at The New York Times
[ The New York Times | 2024-10-31 09:02:34 UTC ]
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This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
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Britain's Publishers Association chief, Dan Conway, welcomes 'this historic budget' albeit with concern for the National Insurance hike. The post Creative Industries: The New UK Government’s First Budget appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-30 23:25:05 UTC ]
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Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York
[ Crains New York | 2024-10-30 17:40:25 UTC ]
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The United States' book publishing trade in August was up 13.4 percent year over year, and was up 8.1 percent year-to-date. The post AAP StatShot: US Publishing Industry Up 8.5 Percent in August appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-29 15:02:49 UTC ]
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Adopting accessible standards is good for the community, writes Lettie Y. Conrad—and good for your business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-25 04:00:00 UTC ]
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The “Yellowface” author is using her voice to bring Asian and Asian American histories to life on the page, and advocating for others to do the same. Continue reading at HuffPost
[ HuffPost | 2024-10-22 15:00:22 UTC ]
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Under Wiley AI Partnerships, the company will work with start-ups and scale-ups to develop AI tools that will help researchers use AI responsibly and effectively in their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
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Have you ever bought an app or game from a digital storefront, only for it to suddenly disappear and become inaccessible without warning? It’s both confusing and frustrating, which is why some governments are stepping in and hoping to make things clearer for consumers. Gavin Newsom,... Continue reading at PC World
[ PC World | 2024-10-11 19:19:30 UTC ]
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Days before opening its guest of honor week at Frankfurt, Italy's publishers' point to a €100 million loss in public funds under the Meloni government. The post Frankfurt: Guest of Honor Italy Reports Book Industry Slowdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-10 02:46:20 UTC ]
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I highlighted Luis Jaramillo’s first book, the short story collection The Doctor’s Wife—a gathering of 91 ultra-short chapters, some as brief as a sentence, that add up to a portrait of a family—as a best book of 2012 for NPR. His first novel further reveals his wide-ranging literary talents.... Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-08 08:55:05 UTC ]
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Sales of digital audio were up well into double digits in the month, helping to boost July sales by 18% over 2023 at publishers that report to AAP's BookStat program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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A look at China’s book market data shows signs of post-pandemic recovery, as well as new trends in book sales channels. The post China’s Publishing Industry Seeks New Growth Amid Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-08 00:27:24 UTC ]
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“I was loath to jump into it,” Black List founder Franklin Leonard says of expanding into publishing. “It’s not a great look to be like, ‘I'm from Hollywood and I'm here to save you.’” Continue reading at Wired
[ Wired | 2024-10-04 15:00:00 UTC ]
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Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian
[ The Guardian | 2024-10-03 15:13:30 UTC ]
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“Every night the same nightmare interrupts my sleep.” With this sentence Scholastique Mukasonga begins her debut Cockroaches, a memoir that came out in French in 2006. That year, Mukasonga was fifty. She had been living in Normandy since 1992, when she moved there hoping to find employment as a... Continue reading at The Paris Review
[ The Paris Review | 2024-10-03 15:01:54 UTC ]
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It was raining the day I met Elizabeth Wurtzel. She arrived at our offices wrapped in a wool scarf. I was a newly minted editor at Houghton Mifflin, and we were considering her memoir on depression, then titled “I Feel So Down I Want to Die.” She apologized for being late. She fished in her […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-02 08:55:10 UTC ]
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