The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture. Continue reading at Digiday
[ Digiday | 2024-05-21 04:01:00 UTC ]
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Georgia's foreign agents bill is drawing criticism from PEN Georgia, the Georgian Publishers and Booksellers Association, and others. The post Republic of Georgia: Publishing Industry Criticizes ‘Foreign Agents’ Bill appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-17 19:01:14 UTC ]
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In its look at Q1 2024, the American publishers' StatShot tracking analysis sees children's and YA books under pressure in March. The post AAP StatShot: US Book Industry Flat in First Quarter appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-16 18:51:38 UTC ]
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This interview was edited for clarity and length and a shorter version originally appeared in the print edition of The New York War Crimes. The… Continue reading at The New Inquiry
[ The New Inquiry | 2024-05-16 16:16:59 UTC ]
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#print edition
Trade publishing sales saw declines in the first quarter, precipitated by drops in the adult nonfiction and children's/YA categories, although audio continues to be a bright spot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-16 04:00:00 UTC ]
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The decline was due in part to an earlier Easter this year, as well as the continued soft sales in the nonfiction category, according to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-15 04:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week
[ Media Week | 2024-05-08 21:18:08 UTC ]
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The noble but neglected Scribner Building on Fifth Avenue has renewed the lease for its last remaining tenant at a higher rent, marking the first good news in many years for the landmarked property where F. Scott Fitzgerald and Ernest Hemingway used to meet their publisher. Apparel retailer... Continue reading at Crains New York
[ Crains New York | 2024-05-07 09:48:08 UTC ]
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Amazon’s entry-level 16GB Kindle is on sale for $80, which is a discount of 20 percent. This is the latest iteration of the standard ereader, dating back to 2022. Amazon doesn’t do too many Kindle hardware updates, so we don’t know if this sale precludes a forthcoming refresh. The sale covers... Continue reading at Engadget
[ Engadget | 2024-05-06 17:12:07 UTC ]
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Celebrate Free Comic Book Day one more time at Flying Colors Comics store in Concord, which is where Joe Field originally came up with the idea. Continue reading at Baltimore Sun
[ Baltimore Sun | 2024-05-02 16:09:44 UTC ]
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PW talks with activist and author Morrison about her goals for 'Brown Faces, White Spaces: Confronting Systemic Racism to Bring Healing and Restoration,' which will be released by WaterBrook May 21. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-01 04:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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A mix of history, memoir and biography, this book reflects on how time, perspective and stories left unwritten can shape our view of the past. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-24 10:00:41 UTC ]
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Publishers and booksellers worked together to secure an exemption from the EU's late payment legislation, a decision that protects the publishing's unique business model. The post World Book Day: EU to Exclude Book Industry from Late Payment Regulations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-23 23:25:00 UTC ]
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The 36th edition of the Bogotá International Book Fair opened on April 17 and closes May 2: a 16-day run for a popular fair. The post The Bogotá’s Fair’s Adriana Ángel: ‘Job of My Dreams’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-23 12:58:45 UTC ]
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Ebook and digital audiobook use by kindergarten through 12th grade students has exploded in popularity, up 20% since 2022, 286% since 2019. Continue reading at Book Riot
[ Book Riot | 2024-04-03 14:54:32 UTC ]
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#audiobook
#k-12 schools
Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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The Chinese book market in 2023 went from negative to positive in its growth metrics, thanks in part to a fast rise in short-video book promotion. The post China’s Book Industry in 2023: Back in the Black appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-28 19:35:32 UTC ]
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