A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
News tagged with: #takes place #mobile devices

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Can digital watermarking protect us from generative AI?

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[ Engadget | 2023-11-30 18:45:42 UTC ]
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Mastering PDFs: How to create, convert, and search

When it comes to preserving any type of document in a format that anyone can later open and be sure it looks right, it’s hard to beat the PDF format. PDF, or portable document format, was developed by Adobe in the early 1990s to make it easy to share formatted documents regardless of the... Continue reading at PC World

[ PC World | 2023-11-29 11:30:00 UTC ]
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Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

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[ The Guardian | 2023-11-25 16:00:53 UTC ]
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Digital curator Giulia Carla Rossi: ‘There is a misconception that if something is on the internet it will last for ever’

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[ The Guardian | 2023-11-18 13:00:21 UTC ]
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The PW Publishing Industry Salary Survey 2022

Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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The PW Publishing Industry Salary Survey 2023

Our annual industry survey reveals a modest median pay increase and minor improvements in workforce diversity across trade book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

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[ AdWeek | 2023-11-07 07:00:00 UTC ]
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BuzzFeed in Advanced Talks to Sell Complex, Backtracking on Digital Media Bet

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[ The New York Times | 2023-10-27 16:26:21 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

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[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Frankfurt: Ljubljana Reading Manifesto Rallies Book Industry

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[ Publishing Perspectives | 2023-10-18 15:10:08 UTC ]
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Fans Recharge the Comics Industry at NYCC 2023

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[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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Publishing Industry Sales Rebounded in August

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[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

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[ AdWeek | 2023-09-29 06:00:00 UTC ]
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‘It’s gonna be a race’: Publishers speak out on the industry’s post-cookie preparedness

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[ Digiday | 2023-09-25 04:01:00 UTC ]
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Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool

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[ Digiday | 2023-09-22 04:01:00 UTC ]
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The State of the Printing Industry

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[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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Warner Bros studios in Leavesden to expand, creating 4,000 UK jobs

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[ The Guardian | 2023-09-21 21:30:09 UTC ]
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Publishing Industry Sales Slumped in July

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[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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