The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
News tagged with:
#takes place
#mobile devices
Guest of Honor Slovenia kicks off its professional program at the Frankfurt Book Fair with a presentation of Ljubjana Reading Manifesto. The post Frankfurt: Ljubljana Reading Manifesto Rallies Book Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-18 15:10:08 UTC ]
More news stories like this | All news stories tagged with:
#frankfurt book fair
#book industry
#professional program
#post frankfurt
Following a July slump, book sales were up 8.5% in August at the 1,233 publishers that supply data to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#supply data
#book sales
New York Comic Con held an exhausting yet exhilarating annual celebration of comics and pop culture October 12–15, where new imprints, partnerships, and plenty of dealmaking took place alongside cosplay, massive manga character balloons, and immersive activations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#comic con
#manga
#comics industry
Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | All news stories tagged with:
#canadian publisher
During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry's readiness. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#thomson reuters
#publishers speak
Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing summit
#sponsorship revenue
Book manufacturers gathered recently in New York to take stock of the sector in the wake of the pandemic, and to look to the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this |
Studios behind Harry Potter films to undergo 400,000 sq ft expansion by 2027, in boost to struggling industryThe Warner Bros studios behind the Harry Potter film series are to undergo a major expansion, creating 4,000 jobs and providing a boost to Britain’s beleaguered film and TV production... Continue reading at The Guardian
[ The Guardian | 2023-09-21 21:30:09 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#major expansion
Book sales fell 10.9% in July at the 1,233 publishers that supply data to AAP’s StatShot program. Sales of adult books dropped 4.6%, and children's/young adult book sales declined 10.7%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adult book
#supply data
A book-length thought experiment uses math to investigate some of life’s big questions. Continue reading at The Conversation
[ The Conversation | 2023-09-18 12:19:43 UTC ]
More news stories like this | All news stories tagged with:
#book club
#big questions
#big bang
Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
Sponsored: On September 13, Bookwire's 'All About Multi-Format Publishing' program will look at digital publishing developments. The post Bookwire Stages ‘Shaping the Future of Digital Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-31 17:46:41 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#digital books
It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#digital media
#ad revenue
#hot summer
#media briefing
Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#advertising budgets
#revenue fell
Tucker by Chadwick Moore sells just 3,227 copies in first week after publication on 1 August, Publishers Weekly figures revealA much-hyped biography of the former Fox News host Tucker Carlson has struggled to find favour with readers, a leading US publishing authority said, listing just over... Continue reading at The Guardian
[ The Guardian | 2023-08-15 16:05:23 UTC ]
More news stories like this | All news stories tagged with:
#publishers weekly
The Internet Archive is facing another lawsuit over one of its conservation projects. Sony Music Entertainment, Universal Music Group and a handful of other music labels have filed a lawsuit against the nonprofit organization, accusing it of copyright infringement for digitizing, "willfully... Continue reading at Engadget
[ Engadget | 2023-08-12 11:01:08 UTC ]
More news stories like this | All news stories tagged with:
#legal battle
#unlimited access
#project website
#louis armstrong
Consolidation was supposed to be books’ biggest threat. Is private equity worse? Continue reading at Slate
[ Slate | 2023-08-11 14:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#biggest threat
Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
More news stories like this | All news stories tagged with:
#book publisher
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#wholly owned
#broader effort
#late july
#pop culture
#revenue streams
The rising costs university libraries are paying to access journals have implications far beyond the ivory tower. From new cancer treatments to debates about foreign policy, new information enters the public domain through academic studies. Now... Continue reading at CBC
[ CBC | 2023-07-31 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#academic studies
#public domain
#foreign policy
#ivory tower