The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget
[ Engadget | 2023-01-05 04:15:55 UTC ]
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Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Don’t miss these short stories featuring firefighting drones, lab-grown mammals, long-buried fan fiction, and much more. Continue reading at Slate
[ Slate | 2022-12-30 10:50:00 UTC ]
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With sales in the adult books and children’s/young adult categories falling 16.4% and 9.9%, respectively, total industry sales dropped 9.3% in October from a year ago for the 1,370 publishers that report results to AAP’s StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-22 05:00:00 UTC ]
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Hervé Tullet is a perennial favorite among buyers and sellers of children’s books as well as among the art crowd. His books have been translated into many languages, and he’s been featured in exhibitions around the world. * THE BOOKS Comment papa a rencontré maman (How dad met mom), Hachette... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-21 09:52:36 UTC ]
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London's International Excellence Awards extend their nomination dates, and Hay's season opens with its Colombian festival dates. The post Industry Notes: London Book Fair Awards, Hay Festival in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-16 16:12:24 UTC ]
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A 19% increase in Scholastic's children's book publishing and distribution segment drove total sales up 12% in the second quarter, while operating income rose 20%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Our first salary and jobs survey in three years found that the publishing industry’s lack of racial diversity and gender pay gap haven’t improved much. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-16 05:00:00 UTC ]
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Chances are good you know someone who has subscription fatigue from the many digital services that have become essential in our lives. Or maybe you have a loved one getting a new game console or some other exciting new hardware. In either case, we’ve pulled together a number of digital gifts and... Continue reading at Engadget
[ Engadget | 2022-12-14 14:18:30 UTC ]
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Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age
[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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What the hell are we doing? All the best things are shutting down and people are out here using computers to make children’s books? Not to get too Jeff Goldblum on you, but just because you build a tool to do something doesn’t make it interesting or worthy. To wit, a product designer named... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-13 15:19:23 UTC ]
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Produced between 1930 and 1973, Cambridge University Press' Christmas gift books were testaments to the company's capabilities. The post Digitizing Its ‘Christmas Books’: Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
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Stephen Carver, Guinevere Glasfurd, Brian Needham and Jo McMillan respond to Joanne Harris’s article about horribly low pay in the publishing worldRegarding Joanne Harris’s article (Horribly low pay is pushing out my fellow authors – and yes, that really does matter, 7 December), I guess I’m a... Continue reading at The Guardian
[ The Guardian | 2022-12-11 17:07:25 UTC ]
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Total publishing industry sales fell 4.5% through September compared to 2021, with trade sales down 3.3%, at the 1,368 publishers who report revenue to the AAP’s StatShot program. Lower hardcover sales and higher returns were the main drivers in pushing down trade sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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With only three employees, the U.K.-based graphic novel publisher is building an audience, at home and in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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The digitization of the music industry leveled the playing field for artists. An album can be written, recorded and released from a bedroom without an expensive recording studio or predatory record label. This DIY ethic isn’t new. Bands have been recording and releasing albums on their own or... Continue reading at Engadget
[ Engadget | 2022-11-18 14:00:29 UTC ]
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Book sales fell 9% in August compared to a year ago at the 1,367 publishers who report data to AAP’s StatShot program. All segments had declines in the month, with sales of adult books down 9.3% and sales of children’s/young adult book declining 10.9%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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The failure of a recent bid to merge two large publishing companies shines a light on a central issue of cultural powerDespite a rise in self-publishing, commercial publishers are still the main gatekeepers of what arrives on our bookshelves. As such, they have great cultural and – if a book... Continue reading at The Guardian
[ The Guardian | 2022-11-04 18:25:28 UTC ]
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Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age
[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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