The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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The uncertainty comes at a time when publishing is facing slumping sales after a pandemic boom, and fears of recession. Continue reading at The New York Times
[ The New York Times | 2022-11-01 22:14:42 UTC ]
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Comics industry publishers and retailers gathered in person for the 2022 Diamond Retailer Summit, held October 26-28 in conjunction with the Baltimore Comic Con. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
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Ingram iD is a new advertising platform designed specifically for book publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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The sole Canadian press that deals exclusively in theatrical works evolves to keep pace with changes in the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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As a publishing company with its main location in southern West Virginia, Blackwater Press is undeniably an Appalachian press. That means when we receive manuscripts from regional writers or on regional topics, I’m not automatically open to acceptance. Quite the opposite: I’m more critical than... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-21 08:52:57 UTC ]
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Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget
[ Engadget | 2022-10-13 17:45:26 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-11 08:52:45 UTC ]
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PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Companies providing ghostwritten autobiographies for people wanting to share histories have seen surge in trade since CovidBrian Lewis grew up on a tough council estate after arriving in Britain as part of the Windrush generation. At the age of eight he developed an interest in chess and joined... Continue reading at The Guardian
[ The Guardian | 2022-09-24 14:00:06 UTC ]
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Ruairí Coleman, from County Armagh, has worked on everything from Thor to Iron Man. Continue reading at BBC News
[ BBC News | 2022-09-24 05:42:24 UTC ]
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Many books have been written about Queen Elizabeth II. One of them explored how she frequently appeared to her subjects in their sleep. Continue reading at The Washington Post
[ The Washington Post | 2022-09-16 12:01:46 UTC ]
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Final sales numbers for 2021 from the Association of American Publishers show a 12.3% increase in industry sales, with total sales hitting $29.33 billion, up from $26.1 billion in 2020. Easing of the pandemic in 2021 had a significant impact on industry results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-16 04:00:00 UTC ]
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The Colombian-American author's new book "Lightlark" was rejected numerous times — until she went directly to her readers for support. Continue reading at HuffPost
[ HuffPost | 2022-09-15 09:45:12 UTC ]
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The cartoonist’s Ducks is a devastating memoir about life in the oil sands of northern Alberta, Canada. Continue reading at Wired
[ Wired | 2022-09-13 11:00:00 UTC ]
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For her book 'Nickel and Dimed,' Barbara Ehrenreich tried to live on minimum-wage jobs and advanced debates on labor inequalities. Continue reading at The Washington Post
[ The Washington Post | 2022-09-03 01:14:21 UTC ]
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A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired
[ Wired | 2022-09-02 11:00:00 UTC ]
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Alongside heartbreaking snapshots of kids' challenges as schools closed, Anya Kamenetz explains the systemic failures that made so many vulnerable. Continue reading at The Washington Post
[ The Washington Post | 2022-09-02 10:00:24 UTC ]
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As houses across the industry start recalling staff to their offices, publishing professionals are pushing back against low pay, heavy workloads, and an increasingly stifled corporate environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget
[ Engadget | 2022-09-01 12:34:02 UTC ]
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With design elements inspired by nearby Tiantai Mountain and the Haishan Islands, a new bookstore in Taizhou City (on China’s central coast) is putting all our cute little corner bookshops to shame. This article was posted in English but is essentially a long string of AI-translated... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-29 14:32:57 UTC ]
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