A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
News tagged with: #takes place #mobile devices

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Internet man uses AI to create a children’s book in praise of AI and it is fatuous and ugly.

What the hell are we doing? All the best things are shutting down and people are out here using computers to make children’s books? Not to get too Jeff Goldblum on you, but just because you build a tool to do something doesn’t make it interesting or worthy. To wit, a product designer named... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-13 15:19:23 UTC ]
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Digitizing Its ‘Christmas Books’: Cambridge University Press

Produced between 1930 and 1973, Cambridge University Press' Christmas gift books were testaments to the company's capabilities. The post Digitizing Its ‘Christmas Books’: Cambridge University Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-12 17:32:06 UTC ]
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Struggling authors know writing is a rich person’s hobby | Letters

Stephen Carver, Guinevere Glasfurd, Brian Needham and Jo McMillan respond to Joanne Harris’s article about horribly low pay in the publishing worldRegarding Joanne Harris’s article (Horribly low pay is pushing out my fellow authors – and yes, that really does matter, 7 December), I guess I’m a... Continue reading at The Guardian

[ The Guardian | 2022-12-11 17:07:25 UTC ]
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Publishing Industry Sales Down 4.5% Through September

Total publishing industry sales fell 4.5% through September compared to 2021, with trade sales down 3.3%, at the 1,368 publishers who report revenue to the AAP’s StatShot program. Lower hardcover sales and higher returns were the main drivers in pushing down trade sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
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Avery Hill Dreams Big for Graphic Novels

With only three employees, the U.K.-based graphic novel publisher is building an audience, at home and in the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-23 05:00:00 UTC ]
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Teenage Engineering’s Record Factory is a DIY musician’s dream

The digitization of the music industry leveled the playing field for artists. An album can be written, recorded and released from a bedroom without an expensive recording studio or predatory record label. This DIY ethic isn’t new. Bands have been recording and releasing albums on their own or... Continue reading at Engadget

[ Engadget | 2022-11-18 14:00:29 UTC ]
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Book Sales Continued to Struggle in August

Book sales fell 9% in August compared to a year ago at the 1,367 publishers who report data to AAP’s StatShot program. All segments had declines in the month, with sales of adult books down 9.3% and sales of children’s/young adult book declining 10.9%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
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The Guardian view on the book publishing industry: no one size fits all | Editorial

The failure of a recent bid to merge two large publishing companies shines a light on a central issue of cultural powerDespite a rise in self-publishing, commercial publishers are still the main gatekeepers of what arrives on our bookshelves. As such, they have great cultural and – if a book... Continue reading at The Guardian

[ The Guardian | 2022-11-04 18:25:28 UTC ]
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How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
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A Merger Between Penguin Random House and Simon & Schuster Was Blocked, but Brought the Industry Little Clarity

The uncertainty comes at a time when publishing is facing slumping sales after a pandemic boom, and fears of recession. Continue reading at The New York Times

[ The New York Times | 2022-11-01 22:14:42 UTC ]
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Diamond Retailer Summit Surveys Changing Comics Industry

Comics industry publishers and retailers gathered in person for the 2022 Diamond Retailer Summit, held October 26-28 in conjunction with the Baltimore Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
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Ingram iD Enters the Business to Consumer Space

Ingram iD is a new advertising platform designed specifically for book publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Playwrights Canada Press Keeps Pace with Publishing Industry

The sole Canadian press that deals exclusively in theatrical works evolves to keep pace with changes in the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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On Disrupting a Cherished Musical Tradition and Creating New Appalachian Ballads

As a publishing company with its main location in southern West Virginia, Blackwater Press is undeniably an Appalachian press. That means when we receive manuscripts from regional writers or on regional topics, I’m not automatically open to acceptance. Quite the opposite: I’m more critical than... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-21 08:52:57 UTC ]
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Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
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How Retelling Indigenous Histories Create a More Just Future

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-11 08:52:45 UTC ]
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Global 50: The World Ranking of the Publishing Industry 2021

PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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‘Everyone’s got a book in them’: boom in memoir industry as ordinary people record their stories

Companies providing ghostwritten autobiographies for people wanting to share histories have seen surge in trade since CovidBrian Lewis grew up on a tough council estate after arriving in Britain as part of the Windrush generation. At the age of eight he developed an interest in chess and joined... Continue reading at The Guardian

[ The Guardian | 2022-09-24 14:00:06 UTC ]
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