The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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‘The Man Who Died Twice,’ the latest in Osman’s Thursday Murder Club series, is a notably entertaining mystery novel Continue reading at The Washington Post
[ The Washington Post | 2021-10-06 12:00:00 UTC ]
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The shortlist for this year's Romantic Novelists’ Association (RNA) Industry Awards has been announced, with four new categories. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 04:36:35 UTC ]
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Over a half-century and in more than 200 collected volumes, his manga tales of Golgo 13, a globe-trotting assassin, steered Japanese comics toward adults. Continue reading at The New York Times
[ The New York Times | 2021-10-01 21:58:31 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
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And of course it includes a two-story library — modeled on the Bodleian at Oxford University — for his massive collection of books. Continue reading at The New York Times
[ The New York Times | 2021-09-28 09:00:26 UTC ]
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Bad Form is launching a series of free events to demystify the publishing industry for people from Black, Asian and racialised communities. Continue reading at The Bookseller
[ The Bookseller | 2021-09-24 03:18:13 UTC ]
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Reedsy's Thao Nguyen reflects on some of the benefits and challenges of being your own boss. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 12:07:00 UTC ]
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The technology of Speechki, an exhibitor at Frankfurter Buchmesse, offers faster, less expensive paths to audiobook production. (Sponsored) The post Speechki: Synthetic Voicing to Augment the Industry’s Audiobook Inventory appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-21 19:39:32 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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“Misfits” revisits a powerful speech the “I May Destroy You” creator gave at the 2018 Edinburgh TV festival. Continue reading at The Washington Post
[ The Washington Post | 2021-09-15 12:00:00 UTC ]
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Margaret and the Mystery of the Missing Body reimagines nineties adolescence—mashing up girl group series, choose-your-own-adventures, and chronicles of anorexia—in a queer and trans coming-of-age tale like no other. An interrogation of girlhood and nostalgia, dysmorphia and dysphoria, this... Continue reading at Book Riot
[ Book Riot | 2021-09-15 10:31:00 UTC ]
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Amy Argetsinger traces the path to the crown, as well as the contest’s evolution. Continue reading at The Washington Post
[ The Washington Post | 2021-09-10 12:00:00 UTC ]
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An open invitation from figures including Nikesh Shukla and Yara Rodrigues Fowler has been issued for people in the trade to form a group that will "change the UK publishing industry for the better". Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 01:23:23 UTC ]
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Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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The Children’s Laureate gives an update on her Life-changing Libraries campaign to fund primary school libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 01:55:45 UTC ]
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Meg Wolitzer talks to her mom, Hilma, about her new collection, “Today a Woman Went Mad in the Supermarket,” parenthood, writing and how humor carries them through Continue reading at The Washington Post
[ The Washington Post | 2021-08-31 12:00:00 UTC ]
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A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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Total revenues year-to-date January-to-June revenues across all categories in the US book industry came in at US$6.3 billion. The post AAP StatShot: US Industry Up 18.1 Percent, January to June, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-24 15:00:26 UTC ]
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