The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Channel 4 has commissioned Candice Carty-Williams to create a drama series based on her hit novel Queenie (Trapeze). Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 10:55:19 UTC ]
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Music publishers have been on a spending spree in recent years, buying the catalogs and copyrights for songs of famous musicians at a frantic pace. Last December, Universal Music Publishing Group bought up Bob Dylan’s entire discography in a deal estimated at more than $300 million. Similarly,... Continue reading at Engadget
[ Engadget | 2021-08-22 16:00:37 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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Industry Notes: In Mexico, seven independent publishers form an alliance, and Spain's Liber program honors the 100-year-old Balmes bookstore. The post Industry Notes: Guadalajara Publishers and Bookstore Honors in Barcelona appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-13 20:06:29 UTC ]
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I was called aggressive for criticising passages in Kate Clanchy’s memoir. But the real problem lies deep in the overwhelmingly white world of publishingIt started with a tweet. Kate Clanchy, author of Some Kids I Taught and What They Taught Me posted on her Twitter account that a reviewer on... Continue reading at The Guardian
[ The Guardian | 2021-08-13 13:51:20 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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An open letter, signed by more than 150 figures from the book industry, has condemned the abuse suffered by Monisha Rajesh, Professor Sunny Singh and Chimene Suleyman following their criticisms of Kate Clanchy. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 17:31:27 UTC ]
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At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Recalled as being opinionated, decisive, and difficult as well as insightful, innovative, and impressive, David Whitaker died on August 4. The post Remembering the British Publishing Industry’s David Whitaker, ISBN Pioneer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-06 15:55:42 UTC ]
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‘All’s Well’ is a darkly comic tale of a suffering theater professor and a troubled production of Shakespeare. Continue reading at The Washington Post
[ The Washington Post | 2021-08-06 14:00:00 UTC ]
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Thea Sherer has been appointed director of sustainability at Springer Nature, a newly created role heading up a team dedicated to achieving the company's climate change goals, in a move billed as an industry first for an academic press. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 10:40:46 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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Well, this is kind of heartwarming. A full quarter-century after shuttering his old store in Bloomington, Indiana, Rick Morgenstern has opened what suddenly becomes the state’s largest independent bookstore. The reboot of the eponymous store has been in the works for years and is reopening in a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-07-28 18:29:10 UTC ]
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Simon Akam says Penguin Random House cancelled his book about the British army, The Changing of the Guard, and demanded back his advance after he refused to let the MoD vet itIn the summer of 2015, journalist Simon Akam was thrilled when Penguin Random House (PRH) imprint William Heinemann won a... Continue reading at The Guardian
[ The Guardian | 2021-07-23 13:00:54 UTC ]
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With budget constraints and shorter times to market, publishers are turning to digital proofs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Last year, C&C Offset celebrated its 40th anniversary by embarking in earnest on a path toward transforming its printing floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Spiraling costs of raw materials, freight, logistics, and procurement due to pandemic-related restrictions have resulted in soaring prices Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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The last time 'PW' wrote about Artron was in 2016, soon after it completed Peter Lik’s epic 'Equation of Time', a 528-page large-format photography book that was printed digitally on a Screen TruePress Jet SX inkjet press. Since then, the company’s digital/on-demand printing business and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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In Lippman’s 25th novel, a bedridden novelist is haunted by a woman who claims to be one of his characters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-11 12:00:00 UTC ]
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