The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Higher sales of print and digital books and a decline in returns contributed to a solid net sales increase in the first two months of 2021 over the comparable period in 2020 for publishers that report to AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
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London Book Fair not only goes to the digital option but also adds early-June dates to its previous late-June schedule. The post London Book Fair Opts for a Digital-Only Edition in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 08:03:25 UTC ]
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A three-day digital program, the US Book Show–which lies on the calendar where BookExpo did–is announcing panel discussions. The post Digital ‘US Book Show’ Announces Panels for Late May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:07:57 UTC ]
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The biennial forum this year will feature publishers, agents, scouts, editors, civic leaders and Israeli conductor Gil Shohat. (Sponsored) The post Jerusalem International Book Forum: Its 2021 Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-12 14:23:31 UTC ]
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Sanjena Sathian’s debut novel Gold Diggers is set in the Indian American suburbs of Atlanta—a world of competitive debate and spelling bees, of racing to get into the most prestigious academic summer camps, of Miss Teen India pageants—all roads leading to the promised land of America’s most... Continue reading at Electric Literature
[ Electric Literature | 2021-04-09 11:00:00 UTC ]
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Under the terms of its program, which PRH began more than a year ago, libraries have the option to license e-books and digital audio for one-year terms at a 50% prorated price as an alternative to the existing two-year term (for e-books) or perpetual access (for digital audio). Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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Ingram Content Group seeds Binc's 'Survive to Thrive' bookstore grant program, with additional major support from publishers and Bookshop.org. The post US Book Industry Charitable Foundation Raises $1 Million for Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-01 14:26:57 UTC ]
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Writers and translators are debating how important it is for a translator’s identity to echo that of the author. Continue reading at The Washington Post
[ The Washington Post | 2021-03-25 12:00:00 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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Cartoonist Matt Kindt, author of the 2013 graphic novel series MIND MGMT, has created a sequel or spin-off story based on the original work in the form of an NFT which is being sold at auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-23 04:00:00 UTC ]
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RBmedia has formed BookaVivo, a new Spanish-language audio unit, and named former journalist Rosanne Lake to head the division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-17 04:00:00 UTC ]
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The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Alexandra Andrews’s debut novel follows a Machiavellian aspiring writer who becomes entangled in her work for a best-selling fiction writer. Continue reading at The New York Times
[ The New York Times | 2021-03-03 11:00:00 UTC ]
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The Jerusalem forum has announced digital programming elements for May, with an eye to a physical event in 2022. The post A Digital Jerusalem International Book Forum Opens for 2021 Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-02 01:16:29 UTC ]
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The reopening of bookshops and potential return of live events in the summer will be a “huge landmark” for the industry, leading figures say, as they weigh up the implications of the government's roadmap out of lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-03-01 16:16:51 UTC ]
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A likable android studies human behavior in Nobel Prize-winning author Kazuo Ishiguro’s “Klara and the Sun,” which explores the effects of AI. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-03-01 14:06:00 UTC ]
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In the face of COVID-19, many book festivals have moved online. Here's what's worked, what hasn't, and what the future might hold for them. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:38:02 UTC ]
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A collection of the best biography books for kids to help them learn about history’s most fascinating people and dream a bit bigger, including Turning Pages: My Life Story by Sonya Sotomayor, illustrated by Lulu Delacre. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:34:00 UTC ]
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Sparked by a strong fourth quarter, Simon & Schuster finished 2020 with both sales and earnings up about 11% over 2019. A slew of adult nonfiction hits helped to drive the gains. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-25 05:00:00 UTC ]
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