The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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IPA, CPJ, and several embassies condemn the defamation verdict against PRH Peru's Jerónimo Pimentel and author Christopher Acosta. The post PRH Peru Chief and Author in Defamation Case: Publishing Industry Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-12 15:59:10 UTC ]
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Catholic publisher Loyola moves its Chicago offices closer to O’Hare International Airport as it beefs up its audio, video, and other multimedia product offerings. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Publishing bosses and influencers from across the trade share their predictions and expectations for the year ahead, with environmental progress and diversity strongly prioritised across the board. Continue reading at The Bookseller
[ The Bookseller | 2022-01-08 14:43:20 UTC ]
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In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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The downturn in print book sales in Russia may have been as deep as between 50 and 70 percent, according to editor Svetlana Zorin. The post Year-End Russian Book Publishing Industry Assessment: ‘Seriously Difficult’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-04 14:35:09 UTC ]
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Xochitl Gonzalez’s debut novel, “Olga Dies Dreaming,” is a smart romantic comedy that lures us in with laughter but keeps us hooked with insight. Continue reading at The Washington Post
[ The Washington Post | 2022-01-04 12:00:59 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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In spite of all the advancements we’ve seen in tech, the industry as a whole has consistently neglected people with disabilities. There have been some improvements, including video call apps like FaceTime, Zoom, Microsoft Teams, Google Hangouts and more adding better support for sign language... Continue reading at Engadget
[ Engadget | 2021-12-31 21:00:34 UTC ]
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How book-loving communities on social media are helping authors break barriers to become bestsellersTalia Hibbert was rewatching a Spider-Man film and eating a meal in her living room when she received life-changing news. Her romance novel Act Your Age, Eve Brown, which she wrote at the... Continue reading at The Guardian
[ The Guardian | 2021-12-30 08:00:44 UTC ]
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Some agents and publishers who chose not to roll over their London Book Fair bookings from 2020 have reported struggling to get tables at next year’s event, with organisers admitting there is now a waiting list amid high demand and construction works at the Olympia venue. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 16:42:18 UTC ]
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H.W. Brands tells the story of the era through the eyes of prominent patriots and loyalists. Continue reading at The Washington Post
[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-12-10 10:02:00 UTC ]
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Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 09:06:53 UTC ]
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Teacher Created Materials has acquired Minneapolis-based Free Spirit Publishing for an undisclosed price. The purchase involves about 300 titles, most focused on social and emotional learning for young people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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For this installment in a series of interviews with contemporary poets, contributing editor Peter Mishler corresponded with Tongo Eisen-Martin. Eisen-Martin is the Poet Laureate of San Francisco, California. He is the author of Heaven Is All Goodbyes (City Lights Books, 2017), which was... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-01 09:49:18 UTC ]
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A children's publisher has launched a Kickstarter fundraising campaign to create personalised books for terminally ill children. Continue reading at The Bookseller
[ The Bookseller | 2021-11-28 04:17:10 UTC ]
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Yomi Sode, Raymond Antrobus and Victoria Adukwei Bulley are among 17 contemporary Black British poets recording their poems for a new collection by the Poetry Archive and Obsidian Foundation. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 19:40:50 UTC ]
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A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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