The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by Acxiom-owned LiveRamp and ad platforms AppNexus and MediaMath -- has garnered some buzz for promising to do just that.The premise of a standardized ID system for the digital ad industry is simple enough: It's about streamlining the process that takes place behind the scenes before ads appear on a page, and improving the ability for ad tech firms and publishers to recognize users across desktop and mobile devices. If enough ad tech firms and other players adopt a common currency for consumer identification, the idea goes, they can achieve the scale necessary to compete with the giant walled gardens of Facebook and Google.But corralling competitors to commit to work towards the common goal of a standard ID system is tough -- and getting them to agree on technical details is even tougher. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Scribbling on the pages of a real book is a capital sin, but not when you have a Kindle Scribe. It has all the features of a Kindle except you can also write and draw directly on the pages of your ebooks. And right now the Kindle Scribe is more affordable than ever at $260 for Prime... Continue reading at PC World
[ PC World | 2024-07-10 14:20:14 UTC ]
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The author of ‘A Black Philadelphia Reader,’ a new anthology of writing by Philadelphia authors past and present, revisits four riveting works by local women. Continue reading at The Conversation
[ The Conversation | 2024-07-10 12:05:50 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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Adapt, adopt, assimilate—that is the way digital solutions vendors are going about making technologies, new and proven, work for them and their publishing clients. This method also applies to their stance on three hot industry topics: accessibility, artificial intelligence, and automation.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-21 04:00:00 UTC ]
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April was far from the cruelest month for book sales, with the 1,277 publishers that report results to AAP’s StatShot program showing a 18.3% increase over April 2023 following a flat first quarter. Every major category posted an increase over a year ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side... Continue reading at Crains New York
[ Crains New York | 2024-06-12 17:29:24 UTC ]
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This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement. Continue reading at Digiday
[ Digiday | 2024-06-12 04:01:00 UTC ]
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If you search for translated books all of them won’t come up in a library catalogue search. Continue reading at The Conversation
[ The Conversation | 2024-06-11 17:09:25 UTC ]
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Dan Seaman, vp, product, Viafoura Despite attempts to change how media produces news content over the years, only some of these experiments have produced lasting outcomes. When publishers shifted from print to digital, they mostly retained the storytelling formats and content based on print... Continue reading at Digiday
[ Digiday | 2024-06-11 13:58:51 UTC ]
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Looking for a productive way to read and take notes at the same time? Then you probably need this Kindle Scribe that’s currently only $280, way down from its usual price tag of $390. Unlike the other Kindle devices that are mainly for reading, the Kindle Scribe is designed for jotting... Continue reading at PC World
[ PC World | 2024-06-10 14:21:42 UTC ]
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Comics Plus and other digital lending platforms are a growing area for the discovery and circulation of graphic novels in libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-07 04:00:00 UTC ]
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The perks were few and far between when I was an editorial assistant in book publishing in the early aughts. Mostly I did the job for the books and the proximity to authors and the occasional access to free leftover sandwiches from some lunchtime meeting or other (I was also lucky to do this... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-06 08:55:08 UTC ]
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Elsevier, Cengage Learning, Macmillan Learning, and McGraw Hill charge that Google has 'caused immeasurable harm' by advertising pirated content. The post Major Publishers Sue Google Over Ads for Pirated Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-05 21:10:35 UTC ]
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Sales of religion books increased 5.2% in the first quarter of 2024, picking up where things left off last year, when religion book sales led all publishing sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-04 04:00:00 UTC ]
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As Qualcomm-powered Windows on Arm PCs begin appearing here at Computex, ushering in a generation of AI-infused Copilot+ laptops, it seemed appropriate to interview a major player in the push. No, not Qualcomm. (We’ve already spoken to them.) Instead, I mean Arm, the semiconductor... Continue reading at PC World
[ PC World | 2024-06-03 18:35:42 UTC ]
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There is continued disruption for media and entertainment (M&E) companies as evidenced by Deloitte's 18th Digital Media Trends Survey, which offers a forward-looking lens on the digital media landscape. Streaming, social and gaming are converging, and companies have an opportunity to... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-06-03 07:00:00 UTC ]
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The sad decline of this nearly 200-year-old institution has culminated with a decision to end the daily print editionThey could as well have felled Big Ben, drained the Serpentine or butchered the ravens in the Tower. No more daily print edition of the Evening Standard. No headlines to greet us... Continue reading at The Guardian
[ The Guardian | 2024-05-30 07:00:23 UTC ]
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How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report from carbon intelligence firm Cedara shows. The report, released today and shared exclusively with ADWEEK, uses data from Cedara clients to map the environmental... Continue reading at AdWeek
[ AdWeek | 2024-05-29 10:00:00 UTC ]
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Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
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Survey asked agencies and digital specialists for their opinions on 28 media owners. Continue reading at Media Week
[ Media Week | 2024-05-22 00:01:00 UTC ]
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