5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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Advertising Age, the trade publication introduced in 1930, announced Monday that it would publish its print edition every other week rather than weekly. The magazine, the largest publication in the ad trade field, will publish 25 issues in 2014, ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-07 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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The deal, which went into effect on December 15, calls for Taunton to provide sales, marketing, and distribution for Lucky Spool's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-03 00:00:00 UTC ]
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Process at a very early stage and follows owner taking soundings from television rivals including ITVRichard Desmond has appointed Barclays to advise on a possible sale of Channel 5, after turning the loss making Big Brother broadcaster into a profitable operation.The process is understood to be... Continue reading at The Guardian
[ The Guardian | 2014-01-02 00:00:00 UTC ]
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Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at Advertising Age
[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories. This is one of many metrics that is factored into reporters' annual bonuses. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-12 00:00:00 UTC ]
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News Corp. is looking for a buyer for its Brooklyn-based local newspaper operation. Capital has learned that the global publishing conglomerate, which also owns The Wall Street Journal and the New York Post, has issued a prospectus to potential b ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-11 00:00:00 UTC ]
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NWay, the two-year-old gaming startup behind the Facebook game Chrono Blade, has raised a $5 million Series A round. Co-founder and CEO Taehoon Kim said TransLink Capital, which led the round, is well connected in Asia and that the action RPG has generated interest from Asian publishers. The... Continue reading at AllThingsD
[ AllThingsD | 2013-12-11 00:00:00 UTC ]
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Physical sales of Sir Alex Ferguson's memoir, My Autobiography (Hodder & Stoughton),... Continue reading at The Bookseller
[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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A “store-in-store” is how Strand marketing manager Lilly Widen described the new book shop inside Club Monaco’s flagship store on Fifth Avenue in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-29 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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More than 40 schools have signed on to participate in new pen-pal literacy program in Austin, Tex., launched by BookPeople and Random House Children’s Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-26 00:00:00 UTC ]
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Amazon-owned audiobook seller Audible has bought rights to 5,000 of AudioGO's titles.... Continue reading at The Bookseller
[ The Bookseller | 2013-11-25 00:00:00 UTC ]
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Kobo's self-publishing platform, Kobo Writing Life, is launching an affiliate program for self-published authors with PW Select, a monthly digital newsletter and print supplement to Publishers Weekly magazine focusing on independently published books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-22 00:00:00 UTC ]
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Bonnier Corp. is positioning itself to get deeper into its core verticals after two announcements on Tuesday. Dave Zinczenko, president and CEO of Galvanized LLC and former EVP at Rodale, has entered into a five-year management consultancy with the enthusiast publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-20 00:00:00 UTC ]
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Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
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