5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
News tagged with: #magazine publishers #leading provider

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Advertising sales could transform as programmatic trading takes off

Computer auction-based system is set to go beyond its roots in display sector but questions remain on transparencyProgrammatic trading of advertising has been around for a decade or so, but advocates believe 2014 could be the year it breaks out beyond its online display roots and takes hold in... Continue reading at The Guardian

[ The Guardian | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select group #key component


Market Watch: Week of February 10, 2014

Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slow start


Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inspirational fiction


Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital publishers #trusted brands


India’s Buoyant Book Market Attracts More Foreign Deals

India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foreign deals #foreign writers #bigger audience


Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platforms #mobile advertising


Publishers advertise for chair of new press regulator

Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian

[ The Guardian | 2014-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john witherow #mission statement #leveson report


Web advertising: still a small net in a very large pond

Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for... Continue reading at The Guardian

[ The Guardian | 2014-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central question


HMH Partners with Google Play for Education

Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #k-12 schools


Former BBC technology chief to take legal action over DMI dismissal

Ex-employee accuses corporation of allowing 'inaccurate statements' to be made to MPs over failure of digital initiativeThe BBC chief technology officer dismissed over the failure of the Digital Media Initiative, the IT project scrapped last year at a cost of nearly £100m to licence fee payers,... Continue reading at The Guardian

[ The Guardian | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steering group


Twitter Gives Partners New Data Tools to Track Messages

Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics dashboard #big difference #nbc news #target audiences #user information


3M Cloud Library Expands to Canada

3M Library Systems has announced that Cloud Library eBook Lending System will now launch in Canada—3M’s first international expansion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international expansion


Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market #growing family #publishing imprints


5 Things We Learned at Digital Book World 2014

A few key take-aways from DBW 2014: teens aren't reading for fun, ebook sales grow overseas, Wall Street discounts publishing and Amazon is like modern art. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern art


Time Inc. Names New Technology Chief

Time Inc. CEO Joe Ripp continues to fill out his leadership ranks as he prepares to spin off the publishing company from Time Warner later this year into a public entity. Today, he named Colin Bodell as evp and chief technology officer, a newly created role at Time Inc. Bodell will be charged... Continue reading at AdWeek

[ AdWeek | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #worth noting #topics ranging #computer science #working closely


5 Trends for Academic Publishing in 2014

Following yesterday's look at trade publishing, George Lossius, CEO of Publishing Technology, predicts five trends for the academic publishing sector in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing #trade publishing #george lossius #publishing technology


5 Trends for Trade Publishing in 2014

George Lossius, CEO at Publishing Technology, predicts 5 trends for trade publishing for the year, including a boost for big data and a focus on formats. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #george lossius #publishing technology #big data


5 Intriguing Things: Monday, 1/13

Web privacy tips, vanilla pollination, robot law, big book data, and the children of a Moscow garbage dump.     Continue reading at The Atlantic

[ The Atlantic | 2014-01-14 00:00:00 UTC ]
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Southern Living Partners Up for New Vertical

Southern Living has produced bridal content before, but Time Inc.'s regional lifestyle brand chose to partner with a small independent publisher for deeper penetration into the vertical. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #southern living


Russia is Now the World’s Third Largest Ebook Market

In 2013, Russia overtook the UK and Brazil to become the world's third largest ebook market, trailing only China (in 2nd) and the United States (first). Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-09 00:00:00 UTC ]
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