5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
News tagged with: #magazine publishers #leading provider

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Study Finds Craigslist Took $5 Billion From Newspapers

For years, newspaper publishers have been saying Craiglist cut the legs out from under their industry by offering a cheap, easy online alternative to their classified advertising pages. For years, Craigslist&rsquo;s creator, Craig Newmark, has be ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$5 billion #newspaper publishers

Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school

NatGeo Partners with IDG Subsidiary for Taiwan Edition

National Geographic is expanding its relationship with IDG's Taiwanese subsidiary, Boulder Publishing, launching a local-language edition of its magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic

Content-Focused Technology

If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content development

ADVERTISING SALES DIRECTOR

Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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London Market Report

The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News

[ BBC News | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest results

ADVERTISING SALES OR REGIONAL MANAGER

Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising sales #regional manager #regional managers

ADVERTISING SALESPERSON, ACCOUNT EXECUTIVE OR CATEGORY MANAGER

Like ad sales or regional managers, salaries for advertising salespeople, account executives or category managers fell last year—they didn’t bounce back for this segment in 2013 though. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #account executive #category manager #ad sales #regional managers #account executives #bounce back

The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sources #marketing campaign

2013 Advertising Sales Salary Survey

The definition of magazine advertising sales has changed dramatically in recent years. New products, new competition and new market forces are expanding the role. Print, still an important piece of the puzzle, is just that—a piece. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important piece #changed dramatically #market forces

Ether for Authors: Are Publishers on a Tightrope with Author Solutions?

In Ether for Authors, Porter Anderson looks at the ties many publishing companies have with Author Solutions, at Amazon debates, and at drinking on the job. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author solutions #porter anderson #publishing companies

BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #written word

Fifteen jobs to go at LP's London office

Lonely Planet has confirmed that 15 roles in its London office will be made redundant as part of... Continue reading at The Bookseller

[ The Bookseller | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london office #lonely planet #made redundant

Distribution: Lerner Partners with Scobre and Live Oak Media

Lerner Publisher Services announced exclusive partnerships with Scobre and Live Oak Media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-18 00:00:00 UTC ]
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HC US partners with Autography

HarperCollins in the US has announced a collaboration with Autography, a service which allows... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Do Advertisers Have Any Use for Blog Networks?

As the digital ad market races toward programmatic and native, do advertisers have any use for blog networks like Glam Media and Say Media? Once, such networks were seen as an innovative way to pinpoint thousands of tiny blogs on the Web and roll them up for advertisers. But now, with... Continue reading at AdWeek

[ AdWeek | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recently moved #cautionary tale #ad pie

Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing