It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is unveiling sponsored comments for big-name media brands like the ones mentioned above. While the idea of in-feed ads isn't new (competitor Disqus launched similar promos last year), Livefyre's ads are sold directly by publishers, opening up a potentially interesting revenue stream for them. "You can distribute more ads into the page, especially if there are 100 comments on the page," said Jordan Kretchmer, Livefyre's founder and CEO. "Typically, by the time the user is down there reading the comments, there's no ads around it—all the ads are up above the fold." In addition to selling the ads, publishers will also control how often they pop up. For example, a media company may only want to serve a promo in one out of every six comments. Of course, plugging ads right next to trolls and negative discussions is a risky move for brands. To control the environment as much as possible, Kretchmer said the majority of his company's clients already use automated moderation tools that weed out spammy posts such as those from rogue e-commerce marketers. "The risk is far less today than it would have been a couple of years ago," he said. Kretchmer also explained the ads are targeted based on... Continue reading at 'AdWeek'
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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Parent company Time Inc seeks to sell several assets after revenue from both sales and advertising fell more than expectedThe publisher of magazines including Marie Claire, NME, Wallpaper and TV Times is being put up for sale by its American owner.Time Inc said on Friday it was looking to sell... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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A look into the original shows populating Facebook's newest video platform. The post Major Magazine Publishers Flock to Facebook Watch appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-12 00:00:00 UTC ]
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Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading at Advertising Age
[ Advertising Age | 2017-08-23 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Rodale, the publishing company responsible for Men's Health, Women's Health and other wellness brands, has opened itself up for a possible sale.The company is exploring "strategic alternatives" to its current business plan that could include selling Rodale as a whole or in part, it said on... Continue reading at Advertising Age
[ Advertising Age | 2017-06-22 00:00:00 UTC ]
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Firms including Penguin Random House and HarperCollins have spoken out about timber company’s ‘dangerous’ moves to quash campaigners’ claims The world’s biggest book publishers have been dragged into a bitter dispute between a US logging company and environmental campaigners Greenpeace. It... Continue reading at The Guardian
[ The Guardian | 2017-06-21 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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The Google-Facebook duopoly has proved to be less than perfect. Google's video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering--PR-wise, at least--from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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Creating a standardized platform in book metadata for retailers and publishers, Metabooks Brasil is off to a fast start, based on Germany's Books in Print. The post Metabooks Brasil Opens to Rapid Adoption by Major Booksellers and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-13 00:00:00 UTC ]
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A rare bookseller is selling two first editions of Harry Potter and the Philosopher’s Stone (Bloomsbury) for more than £10,000 combined. Continue reading at The Bookseller
[ The Bookseller | 2017-06-07 00:00:00 UTC ]
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There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-05 00:00:00 UTC ]
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Warning that new regulations will give Google, Apple and Facebook too much control of advertising and personal dataAn alliance of news publishers has called on European regulators to rethink proposed changes to online privacy laws, arguing that they will potentially kill their digital businesses... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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Adverts contain a list of ten things to look out for when deciding whether a story is genuine. Continue reading at BBC World
[ BBC World | 2017-05-08 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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Comic book publishers have slammed the recent comments made by a Marvel executive who blamed the inclusion of more diverse and female characters for its declining sales as “ill-judged” and “a load of rubbish”. Continue reading at The Bookseller
[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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