Touting 6 million ebooks and a $9.99 audiobook subscription, the new Walmart partnership with Rakuten Kobo gives the Canadian retailer what it hasn't had in the US market: brand recognition. The post Canada’s Rakuten Kobo Arrives in America at Walmart: Ebooks and Audiobooks appeared first on... Continue reading >> [ Source: Publishing Perspectives | 2018-08-22 00:00:00 UTC ]
When Baillie Gifford assumed sponsorship of the Samuel Johnson Prize, Four Colman Getty had its work cut out shepherding 17 years of brand recognition into a new phase. Practice director Truda Spruyt reveals how the team made that transition. Continue reading >> [ Source: The Bookseller | 2017-10-25 00:00:00 UTC ]
Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading >> [ Source: Advertising Age | 2017-08-23 00:00:00 UTC ]