When Baillie Gifford assumed sponsorship of the Samuel Johnson Prize, Four Colman Getty had its work cut out shepherding 17 years of brand recognition into a new phase. Practice director Truda Spruyt reveals how the team made that transition. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-10-25 00:00:00 UTC ]
A rite of spring, the White House budget proposal officially kicks off the congressional appropriations cycle each fiscal year. And this year, library advocates have their work cut out for them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Touting 6 million ebooks and a $9.99 audiobook subscription, the new Walmart partnership with Rakuten Kobo gives the Canadian retailer what it hasn't had in the US market: brand recognition. The post Canada’s Rakuten Kobo Arrives in America at Walmart: Ebooks and Audiobooks appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-22 00:00:00 UTC ]
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When Baillie Gifford assumed sponsorship of the Samuel Johnson Prize, Four Colman Getty had its work cut out shepherding 17 years of brand recognition into a new phase. Practice director Truda Spruyt reveals how the team made that transition. Continue reading at The Bookseller
[ The Bookseller | 2017-10-25 00:00:00 UTC ]
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Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading at Advertising Age
[ Advertising Age | 2017-08-23 00:00:00 UTC ]
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Katy MacMillan-Scott, previously an account director at Four Colman Getty, has joined Riot Communications this week in the role of campaigns director. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies. Their chief mission is to promote public understanding of AI while developing standards and... Continue reading at AdWeek
[ AdWeek | 2016-09-29 00:00:00 UTC ]
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Four Colman Getty’s managing director Liz Sich will retire at the end of 2014 after 18 years at the company. She will continue her association with the agency on a consultancy basis. Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
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Ion Trewin, literary director of the Booker Prize Foundation, has been diagnosed with untreatable cancer, it has been announced. Trewin was unable to attend the Man Booker Prize ceremony this week. According to a statement released on behalf of the Booker Prize Foundation, Trewin had been... Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Communications agency Four Communications Group has bought a 60% stake in consultancy Colman... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 19/04/2011 - 11:04 Former Colman Getty PR Mark Hutchinson has launched his own consultancy, Mark Hutchinson Management (MHM), taking high-profile names including J K Rowling with him. The consultancy will specialise in profile management and... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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