David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#remain competitive
#real time
The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#larger part
#mail online
Two dozen Chicagoland independent bookstores are mobilizing the Windy City area's literary community by forming the Chicago Independent Bookstore Alliance, raising the visibility of Chicagoland's indies both in the region and on social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary community
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
#mobile apps
#waiting list
#longest line
Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday
[ Digiday | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ivanka trump
#digital content
#cable network
Jacob Dalborg, CEO of Bonnier, was the featured speaker during the CEO panel where he talked about the plans the Swedish publisher has for the future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ceo panel
#jacob dalborg
#featured speaker
#swedish publisher
Bob Iger, whose tenure as chairman and chief executive of Walt Disney Co. has been marked by a string of high-profile acquisitions, will write a book about leadership for Random House, the publisher announced Monday. In a news release, Random House said Iger's book will explore "the ideas,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book deal
#walt disney
#random house
#news release
Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kik services
#internet companies
#digital publishers
#great journalism
#sponsored content
Hubert Boehle, who has served as CEO of Bauer Media Group USA since 2005, will leave the magazine publisher and be succeeded by Steven Kotok, the company will announce Monday.Mr. Boehle, a Bauer employee since 1986, is departing "to try new things," he said in a company statement. He will stay... Continue reading at Advertising Age
[ Advertising Age | 2016-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#steven kotok
#magazine publisher
#announce monday
National Geographic is popular on Facebook, Snapchat and Instagram, and while the company is increasingly focusing on how social plays a role in building its brand and business, it’s not reliant on platforms as some distributed publishers are. Part of this is because of a diversified legacy... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#platforms appeared
#nat geo
#national geographic
Are publishers cooling on Facebook Instant Articles? An analysis by Newswhip says that several publishers are posting very little to the fast-loading articles format or appear to be pulling back. Instant Articles has been controversial since Facebook launched it a little over a year ago because... Continue reading at Digiday
[ Digiday | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook launched
#pulling back
Book purchases are increasingly done on mobile platforms, and most people who read ebooks prefer to do so on tablets or smart phones. There's a big opportunity for publishers here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile platforms
#book purchases
#smart phones
#big opportunity
Linda Zecher has resigned as CEO of the educational and trade book publisher after a five-year run. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#linda zecher
Papego is an app currently drawing attention in Germany from readers, publishers, and booksellers because it allows a reader an easy way to keep reading digitally or in print. The post Papego: Bridging the Gap between Mobile and Print appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print appeared
#drawing attention
#reading digitally
For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
#mobile appeared
#time spent
#news publishers
Following three years of nearly frenzied activity aimed at turning the No. 1 magazine publisher into a digital innovator, Joe Ripp has been replaced as chief executive of Time Inc. Relative newcomer... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joe ripp
The book business hasn't experienced disruption as dramatic as that of industries, says Jacob Dalborg. The 'core publishing activities of acquiring, editing and publishing stories' are resilient. The post Bonnier Books CEO Jacob Dalborg: ‘Digitization Is Not Necessarily Evil’ appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jacob dalborg
Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying... Continue reading at Advertising Age
[ Advertising Age | 2016-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#mobile sites
#search results
Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile games
#indie publishers
Amid struggles to find profitability, Barnes & Noble, the country's largest physical book retailer, has fired its CEO, Ron Boire. The former head of Sears Canada was brought on by B&N in July 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ron boire
#barnes noble
This week, magazine publisher and TV station owner Meredith Corp. elevated Tom Harty from president of the company's National Media Group to president and chief operating officer, taking on oversight of the Local Media Group as well. That promotion seemed to put Mr. Harty in line to succeed... Continue reading at Advertising Age
[ Advertising Age | 2016-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publisher
#top job