David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#real time
Newspaper publisher Lee Enterprises has elected Kevin Mowbray president and chief executive officer as part of a succession plan that moves former CEO Mary Junck to executive chairman of the board Continue reading at ABC News
[ ABC News | 2016-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#succession plan
#executive chairman
Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek
[ AdWeek | 2016-02-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad format
#app-install ads
Meredith Corp. has considered splitting its broadcast and publishing units, perhaps uniting one with a strategic partner, Chief Executive Officer Stephen Lacy said.The idea is one of several possibilities the company is considering after its plan to merge with Media General fell through, Mr.... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advertising technology
#media properties
#bloomberg television
#strategic partner
#meredith corp
Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#web properties
#makes sense
#news sites
#elite daily
#mediation services
Beusse, an executive with experience at USA Today and Westwood One, is succeeding David Nussbaum, who left F+W in late 2015 after eight years at the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#usa today
Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday
[ Digiday | 2016-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad formats
#mobile devices
Former GM Mediaworks, Martin Agency director takes charge at the Association of Magazine Media, effective immediately. The post MPA Names Linda Thomas Brooks New President and CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#effective immediately
#magazine media
#gm mediaworks
#ceo appeared
The Bookseller's Futurebook conference in London last Friday focused on the growing importance of security, mobile readers and open access. The post Talk of Security, Mobile and “Open” Dominate UK’s Futurebook Confab appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#open access
#growing importance
#futurebook conference
#mobile readers
Stephen Page also says publishers must ‘understand mobile’ and put smartphone communication at the centre of thinkingThe chief executive of publisher Faber & Faber has challenged the book publishing industry to respond to the rapid increase in smartphone use, particularly by young... Continue reading at The Guardian
[ The Guardian | 2015-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#21st century
#young readers
#rapid increase
#stephen page
#book publishing
Michael Tamblyn will take over as CEO of the ebook company on January 1, succeeding Taka Aiki. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook company
#michael tamblyn
As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and,... Continue reading at The Guardian
[ The Guardian | 2015-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#arianna huffington
#overwhelming majority
Martin Ashplant is returning to Metro, the U.K.’s free urban paper, as digital director during a tense time for news publishing. Projects like Google’s AMP are adding more platforms for publishers to partner with, and many readers ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#news publishing
#digital director
Apple's new "iPad Pro" might be remarkably similar to Microsoft's Surface tablet, but if Apple (Nasdaq: AAPL) CEO Tim Cook's takedown of the Redmond company's first-ever laptop is any indication, that's where the comparisons will stop. "It's a product that tries too hard to do too much," Cook... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#surface book
#ipad pro
In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content. The post Bastei Lübbe Targets Millennials With New Mobile Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile platform
Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst tower
Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#michael kors
#social marketers
#mobile ads
#vertical video
Hachette’s famous ebook pricing dispute with Amazon may be over but its shadow stretched over yesterday’s CEO panel at the 2015 Frankfurt Book Fair. The post Hachette CEO Nourry and “The Way to Death” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ceo panel
Simon & Schuster CEO Carolyn Reidy is eagerly exploring new business models but acknowledges there’s still room for old-fashioned intuition in publishing. The post Simon & Schuster CEO Seeks to Master Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business models
Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#suggested videos
#mobile app
#facebook moves
The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#search engine
#apple news