David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#remain competitive
#real time
Apple's new "iPad Pro" might be remarkably similar to Microsoft's Surface tablet, but if Apple (Nasdaq: AAPL) CEO Tim Cook's takedown of the Redmond company's first-ever laptop is any indication, that's where the comparisons will stop. "It's a product that tries too hard to do too much," Cook... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ipad pro
#surface book
In 2016, German publisher Bastei Lübbe will launch Oolipo, a streaming platform that aims to attract millennials with serialized digital content. The post Bastei Lübbe Targets Millennials With New Mobile Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile platform
Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst tower
Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vertical video
#mobile ads
#social marketers
#michael kors
Hachette’s famous ebook pricing dispute with Amazon may be over but its shadow stretched over yesterday’s CEO panel at the 2015 Frankfurt Book Fair. The post Hachette CEO Nourry and “The Way to Death” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ceo panel
Simon & Schuster CEO Carolyn Reidy is eagerly exploring new business models but acknowledges there’s still room for old-fashioned intuition in publishing. The post Simon & Schuster CEO Seeks to Master Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook moves
#mobile app
#suggested videos
The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple news
#search engine
Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones. On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece... Continue reading at AdWeek
[ AdWeek | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#reading experience
#wild west
#ve made
At the Rio Book Fair, agent Liana Suppressa finds the Brazilian rights market has cooled, but there are still opportunities to sell YA, children's books and bestsellers. The post Brazil’s Book Rights Market Has Cooled, But Opportunities Persist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post brazil
Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company
[ Fast Company | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile devices
#publishing partners
#major updates
#android apps
To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
#mobile apps
#vox media
Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing partners
#daily mail
#conde nast
#huffington post
#vox media
On Wednesday, Google announced its Accelerated Mobile Pages project, for which it has partnered with dozens of prominent publishers.In May, Facebook lifted the curtain on Instant Articles, a native publishing platform that hosts articles directly on the social network. For Facebook, which... Continue reading at Fast Company
[ Fast Company | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google announced
#prominent publishers
#largest source
#referral traffic
#online publishers
#fast-loading pages
#attractive option
Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad network
#ad buys
#audience network
#ad units
#app developers
The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was large ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#missing piece
Monetising mobile audiences remains a massive challenge for publishers across the world, and those attending Digiday's Europe Publishing Summit were quick to point out the most pressing headaches. For the Economist, it's maintaining the reader's attention. For the BBC that means creating great... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monetizing mobile
#dennis publishing
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#jet blue
#platform level
#makes sense
#super bowl
Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stock price
#vice chairman
#magazine media
#tv guide
#conde nast
#fairchild publications
#online competitors