David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#remain competitive
#real time
Mike Symons has joined Parragon Books as CEO. Symons, who was most recently group sales director for Penguin Random House U.K., is replacing Paul Taylor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mike symons
The company funded ‘It’s Lit: A guide to what teens think is cool’, which found that it was more cool than Vice, Nike and FacebookToday’s teenagers think Google and Google brands are cool, research funded by Google has found.Google published “It’s Lit: A guide to what teens think is cool”, a... Continue reading at The Guardian
[ The Guardian | 2017-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google published
Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-30 00:00:00 UTC ]
More news stories like this |
Time makes a dozen promotions, The Washington Post Magazine has found an editor, and much more... The post Livingly Media Appoints New CEO | People on the Move — 03.29.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-30 00:00:00 UTC ]
More news stories like this |
Facebook just executed what might best be described as a digital advertising coup against rival Google and its DoubleClick empire.The social media power said Wednesday that it's bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding.Mobile... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#rival google
#audience network
Head of Zeus has acquired world English-language rights to Polish author Jacek Dukaj’s prize-winning Ice. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
More news stories like this |
Newport Beach is using mobile technology to connect deaf and hard-of-hearing people with municipal services, officials said. Officials recently placed special computer tablets at City Hall, libraries and other facilities so people who need sign-language interpretation can have an on-demand,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newport beach
#mobile technology
#city hall
Uber Chief Executive Travis Kalanick has apologized, saying he admits he needs “leadership help,” after a video showed him berating one of the company’s drivers. The dashcam video obtained by Bloomberg News and released Tuesday shows Kalanick arguing with driver Fawzi Kamel over Uber’s fares,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video shows
#bloomberg news
As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#programmatic platform
#location-based ads
#rivals facebook
Jack Lynch, currently CEO of Renaissance Learning, has been named CEO and president of HMH succeeding Linda Zecher, who resigned in September. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named ceo
Head of venerable press says his sector has important role in the defence of free speech and champions the revival of literary fiction and traditional booksFaber & Faber’s chief executive has called for publishers to oppose crackdowns on free speech and the rise of so-called fake news.... Continue reading at The Guardian
[ The Guardian | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free speech
#literary fiction
#ts eliot
#kazuo ishiguro
#costa book
Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubtech connect
#vox media
#keynote speaker
#ll discuss
#media company
Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#mobile apps
#downward trend
#mobile websites
Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vertical video
#mobile web
#major themes
#clear winner
At the Book Industry Guild of New York's annual President's Night event, Hachette Book Group CEO Michael Pietsch spoke on his four-decade career in publishing, innovations in the industry, and the industry-wide efforts to work in a market with flat revenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual president
#four-decade career
In a year-end letter, Open Road Integrated Media CEO Paul Slavin praised ORIM employees for a year of “consistent and continuous revenue growth." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#year-end letter
Shelfie's executives in Canada talk about the startup scene in book publishing—and conclude it's not as hot as it used to be. What are the lessons learned? The post Publishing in 2017: Has the Startup Scene Cooled Off? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishing
#lessons learned
Welcome to Atlanta Business Chronicle’s “Meet the C-Suite,” where each week we will feature one of the city’s most high profile c-level executives. This week meet Derek Burns, founder and CEO of Atlanta-based Beer Book. Name: Derek Burns Company: Beer Book Title: Founder, CEO Headquarters:... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-12-23 00:00:00 UTC ]
More news stories like this |
Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette livre
As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smartphone screen
#full potential
#delivering ads