David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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The market is 'robust and solid,' the BookExpo audience hears from three of the biggest books CEOs in the world. It's just the consumers who keep changing. The post BookExpo’s Roundtable With CEOs Cites Stability, Growth, Promise for Books Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-01 00:00:00 UTC ]
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Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.Now only 51 percent of kids ages 13 to 17 use Facebook, according to Pew Research Center. The world's largest social network has... Continue reading at Advertising Age
[ Advertising Age | 2018-06-01 00:00:00 UTC ]
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As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
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For the book business, print and digital markets have found balance, CEOs say, but political instability in the culture at large remains a cause for concern. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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The global chief of Penguin Random House names Kristin Cochrane to the role of CEO in Canada. And in Sweden, the national universities' and research consortium says it can't get the open-access arrangements it needs from Elsevier. The post Industry Notes: Canada’s PRH Gets a Female CEO;... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-18 00:00:00 UTC ]
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Kristin Cochrane will be elevated to CEO of PRH Canada on July 1, as Brad Martin retires after five years in the role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-17 00:00:00 UTC ]
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The FT today published a fascinating interview with Thomas Middelhoff, the former CEO of Bertelsmann, the German media giant. Middelhoff became a star during the dot-com boom—his $50 million investment in AOL became a $7 billion exit five years later—and then his star fell. Middelhoff ended up... Continue reading at Slate
[ Slate | 2018-05-12 00:00:00 UTC ]
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Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Compensation for Time Warner Chief Executive Jeffrey Bewkes — who is hoping to take a victory lap after orchestrating the sale of his company to AT&T — soared to $49 million in 2017, according to a regulatory filing. His 2017 compensation was 50% higher than the previous year, when he... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-28 00:00:00 UTC ]
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Elliott Advisors, a U.S. investment firm, has agreed to buy U.K. bookstore chain Waterstones for an undisclosed sum. James Daunt will remain CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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BookExpo announced two panels that will be held at its forthcoming trade show featuring a number of industry CEOs and leaders, including the top executives at Penguin Random House, Simon & Schuster and Macmillan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-19 00:00:00 UTC ]
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Time Warner Inc.’s chief executive testified Wednesday that the government’s assertions that AT&T Inc. wanted to buy the company to use its programming as leverage over distributors “makes no sense” because it would limit viewership. “I think it’s ridiculous. It’s not how this works,” Jeff... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-18 00:00:00 UTC ]
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Facebook Inc. Chief Executive Mark Zuckerberg faced criticism Tuesday from senators over his company’s handling of user data in a Capitol Hill hearing that could amount to a reckoning on the technology industry and its practices. “Let me just cut to the chase. If you and other social media... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-11 00:00:00 UTC ]
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Penguin Random House has named Madeline McIntosh to the newly created position of CEO of Penguin Random House US, and promoted Allison Dobson to president of Penguin Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-05 00:00:00 UTC ]
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Following 2017's Market Focus Poland and this year's Market Focus Baltics, Indonesia will be the highlighted nation at London Book Fair in 2019. And in New York City, Markus Dohle names Madeline McIntosh to lead Penguin Random House US. The post Industry Notes: Indonesia Named London’s 2019... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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Facebook Inc. Chief Executive Officer Mark Zuckerberg hit back against Tim Cook, calling the Apple Inc. CEO's criticism of the social-media giant "extremely glib."Cook was asked about Facebook's privacy crisis last month and called for stronger regulation of user data. A day after, Cook said he... Continue reading at Advertising Age
[ Advertising Age | 2018-04-03 00:00:00 UTC ]
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It is vital that publishers implement mobile strategies and exploit data about audience, BBC media editor Amol Rajan has said, whilst discussing the challenges facing organisations such as Facebook and the BBC. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Richard Johnson is stepping down as group CEO of U.K.-based Bonnier Publishing (a subsidiary of Sweden’s Bonnier Books) after nearly nine years in the role. Jim Zetterlund, currently COO and CFO of Bonnier Books, has been named acting CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Following a six-month search, seasoned market research exec David Shanker will succeed Peter Hoyt at the helm of the B2B publisher. The post EnsembleIQ Names New CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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