David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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Outgoing American Booksellers Association CEO Oren Teicher, who has run the ABA for a decade, will receive this year's National Book Foundation's Literarian Award for Outstanding Service to the American Literary Community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-09 04:00:00 UTC ]
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From food pioneer MFK Fisher’s timeless memoir to Zappos founder Tony Hsieh’s customer-centric mission statement, these are Hesser’s favorite books. 1. The Gastronomical Me, MFK FisherRead Full Story Continue reading at Fast Company
[ Fast Company | 2019-08-20 07:00:18 UTC ]
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Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
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If you needed yet another reason to love libraries: they help during heatwaves. Libraries in Missouri, New York, Pennsylvania, California, ... Continue reading at Book Riot
[ Book Riot | 2019-07-28 10:31:48 UTC ]
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Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
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The National Association of College Stores is changing leadership in the face of financial losses for the fiscal year that ended March 31, 2019, planning to exit college textbook distribution, and expecting layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
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Netflix International Originals will be centerstage in the Frankfurt Pavilion when the division's vice-president Kelly Luegenbiehl speaks. The post Frankfurter Buchmesse Names Netflix’s Kelly Luegenbiehl for CEO Talk appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-09 12:25:50 UTC ]
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Lee Iacocca, the U.S. auto executive and television pitchman whose feel for consumers’ changing tastes helped produce the Ford Mustang and the Chrysler minivan and made him one of the first celebrity CEOs, has died. He was 94. His death was confirmed Tuesday by Fiat Chrysler Automobiles in a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-03 14:58:55 UTC ]
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Mary Burns, who was named president of Barbour last year, has been promoted to president and CEO of the company-owned Christian publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
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AT&T Inc. named Ann Sarnoff as the first woman to lead Warner Bros., filling a key vacancy created by the departure of Kevin Tsujihara following a sex scandal. Sarnoff is currently president of BBC Studios America and has more than 30 years of business and media experience, AT&T’s... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 21:32:18 UTC ]
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Quartz Brief, the award-winning news mobile app, is being put out to pasture so the digital news publisher can focus Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-24 17:45:29 UTC ]
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A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
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The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC
[ CBC | 2019-06-21 12:31:30 UTC ]
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Appointment comes months after walkout by former CEO Louise Adler and five MUP board members in protest over university’s new strategyFive months after the dramatic exit of its former CEO Louise Adler and five board members, Melbourne University Publishing have announced Nathan Hollier will take... Continue reading at The Guardian
[ The Guardian | 2019-06-13 01:22:23 UTC ]
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More de-platforming? The great de-platforming of 2019 continues.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-10 08:25:29 UTC ]
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Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 17:33:29 UTC ]
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Your first few years in the workplace are incredibly important. Here’s what you need to know. My son Chris graduated from college and started his first “real” full-time job last month, working in human resources. It made me think about my first job out of college: editorial assistant in the... Continue reading at Fast Company
[ Fast Company | 2019-05-15 00:00:00 UTC ]
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Among three decisions handed down at a May 6 conference, Judge John G. Koeltl ruled that Barnes & Noble's countersuit against former CEO Demos Parneros can proceed. But in a twist, the judge held that an indemnification clause in Parneros's contract called for the company to advance... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-06 04:00:00 UTC ]
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Robert A. Chrencik resigned Friday as president and CEO of the University of Maryland Medical System, his long tenure at the hospital network ending amid the controversy surrounding accusations of self-dealing and no-bid contracting. “Today the Board of Directors and I received and accepted Mr.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-27 00:00:00 UTC ]
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[caption id="attachment_157303" align="alignright" width="150"] Lara Boro[/caption] Lara Boro has been named the next CEO of The Economist Group, ending a five-month search that began when current CEO Chris Stibbs announced his impending departure from the London-based publisher last... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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