David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#real time
In an open letter to librarians published this week, Macmillan CEO John Sargent struck a somewhat conciliatory note over the issue of embargoing e-books to libraries, but his message remains unchanged: library lending of e-books pose a problem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-30 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#macmillan
#library lending
#open letter
Get your cozy on with these incredible book sweatshirts, ranging from fandom-based to general book lover appreciation. Continue reading at Book Riot
[ Book Riot | 2019-10-29 10:41:36 UTC ]
More news stories like this | All news stories tagged with:
#book lover
If successful, the move for summary judgment would narrow the scope of any future trial, B&N attorneys say, and more importantly knock out a claim for which former CEO Demos Parneros is said to be seeking roughly $70 million in damages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bn attorneys
#summary judgment
#barnes noble
#defamation claim
Ford Motor Co.’s Jim Hackett and Wall Street analysts started this year frustrated with one another. Sure, the automaker had been underperforming, but the chief executive appealed for time to show he was fixing things. He assured them the redesigned Explorer SUV rolling out months later would be... Continue reading at Advertising Age
[ Advertising Age | 2019-10-21 21:58:49 UTC ]
More news stories like this | All news stories tagged with:
#troubled past
#settle claims
#general motors
#hostile environment
The president and CEO of Vroman's Bookstore will succeed Oren Teicher as CEO of the American Booksellers Association on March 1 of next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#american booksellers association
Libraries are awesome, don't you agree? Looking up library services, beyond the books, here are seven cool library initiatives I found and love. Continue reading at Book Riot
[ Book Riot | 2019-10-08 10:36:16 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#library services
HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 08:59:21 UTC ]
More news stories like this | All news stories tagged with:
#harpercollins
#penguin random house
#social mobility
#ongoing support
#harpercollins uk
[caption id="attachment_171661" align="alignright" width="150"] Emily Smith[/caption] Wild Sky Media has hired Emily Smith as its new CEO. Smith previously served as the company's SVP of content and marketing at Wild Sky Media, a role which Johanna Torres, formerly VP of content and editorial... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 17:39:26 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#digital director
#executive producer
#creative director
#published author
#asian markets
#today show
EBay CEO Devin Wenig is stepping down from his position as the San Jose-based e-commerce company considers selling some assets and appoints an interim leader, the company announced Wednesday morning. Wenig, who also held the title of president and was a director of the company, had been with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-25 15:54:56 UTC ]
More news stories like this | All news stories tagged with:
#thomson reuters
#three-year stint
#interim leader
#joined ebay
EBay CEO Devin Wenig is stepping down from his position as the California-based e-commerce company considers selling some assets and appoints an interim leader, the company announced Wednesday morning. Wenig, who also held the title of president and was a director of the company, had been with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-25 15:52:24 UTC ]
More news stories like this | All news stories tagged with:
#thomson reuters
#three-year stint
#interim leader
#joined ebay
[caption id="attachment_170775" align="alignright" width="150"] Jennifer Litterick[/caption] EnsembleIQ's board of directors has appointed Jennifer Litterick as the company's next CEO, effective immediately, marking the third leadership change at the Chicago-based B2B publisher since its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-09 19:33:28 UTC ]
More news stories like this | All news stories tagged with:
#renewed growth
#pivotal moment
#press release
#half years
#year earlier
#philadelphia inquirer
#executive chairman
Outgoing American Booksellers Association CEO Oren Teicher, who has run the ABA for a decade, will receive this year's National Book Foundation's Literarian Award for Outstanding Service to the American Literary Community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-09 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#american booksellers association
#outstanding service
#literarian award
From food pioneer MFK Fisher’s timeless memoir to Zappos founder Tony Hsieh’s customer-centric mission statement, these are Hesser’s favorite books. 1. The Gastronomical Me, MFK FisherRead Full Story Continue reading at Fast Company
[ Fast Company | 2019-08-20 07:00:18 UTC ]
More news stories like this | All news stories tagged with:
#memoir
Comscore, its stock already approaching all-time lows, missed expectations of flat revenue with a 4.4 percent decline last quarter. The media measurement company’s interim CEO said on a Tuesday earnings call after market close that it’s “exploring all strategic options.” The stock already has... Continue reading at Advertising Age
[ Advertising Age | 2019-08-07 00:08:01 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#quarterly loss
#helped push
#ongoing securities
#three-firm market
#measurement relationship
#movie reporting
#cross-platform measurement
#stem decline
#slightly higher
#things don
#rough run
#advertising agencies
#providesmarketing data
#high priority
#private-equity firms
If you needed yet another reason to love libraries: they help during heatwaves. Libraries in Missouri, New York, Pennsylvania, California, ... Continue reading at Book Riot
[ Book Riot | 2019-07-28 10:31:48 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#love libraries
#libraries act
Remember a few years ago when adults discovered coloring books and a wave of new pieces hailed them as a tool for mindfulness and dealing with anxiety? In a move both educational and depressingly efficient, this coloring book on climate change and renewable energy covers the topic that is... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 15:06:44 UTC ]
More news stories like this | All news stories tagged with:
#coloring book
#climate change
#climate crisis
The National Association of College Stores is changing leadership in the face of financial losses for the fiscal year that ended March 31, 2019, planning to exit college textbook distribution, and expecting layoffs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fiscal year
#financial losses
#college stores
#national association
Netflix International Originals will be centerstage in the Frankfurt Pavilion when the division's vice-president Kelly Luegenbiehl speaks. The post Frankfurter Buchmesse Names Netflix’s Kelly Luegenbiehl for CEO Talk appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-09 12:25:50 UTC ]
More news stories like this | All news stories tagged with:
#frankfurter buchmesse
#frankfurt pavilion
#ceo talk
#kelly luegenbiehl
Lee Iacocca, the U.S. auto executive and television pitchman whose feel for consumers’ changing tastes helped produce the Ford Mustang and the Chrysler minivan and made him one of the first celebrity CEOs, has died. He was 94. His death was confirmed Tuesday by Fiat Chrysler Automobiles in a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-03 14:58:55 UTC ]
More news stories like this | All news stories tagged with:
#—bloomberg news
#heart attack
Mary Burns, who was named president of Barbour last year, has been promoted to president and CEO of the company-owned Christian publishing house. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#named president