David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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Quarto Group has named former Octopus head Alison Goff its CEO, effective January 2. Goff had been at the Hachette UK division for 21 years before leaving in April 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
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Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
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Those who have been paying attention to local education news and the critical race theory debate know that many school districts are battling over what materials can be kept in libraries and taught in classrooms. The battle is making its way to the courts: just this week a PEN America report... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-11 17:33:10 UTC ]
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The makeover of Follett Corp. continues with the announcement that it has sold Baker & Taylor to a private investment company led by Aman Kochar, B&T CEO and president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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In an internal company memo, Trink says FaZe Clan is “evolving from a digital publisher into an intellectual property engine.” FaZe Clan, the gaming and entertainment content platform, has announced its plans to go public through a proposed SPAC deal that gives the company a $1 billion... Continue reading at Fast Company
[ Fast Company | 2021-10-25 10:18:25 UTC ]
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Two leaders in the fields of investment and finance took questions from book industry journalists in this year's Frankfurt Studio program. The post Frankfurter Buchmesse’s CEO Talk: Acquisitions and Creativity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-21 07:40:41 UTC ]
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Former Walmart senior executive John Aden discusses opportunity, purpose, and plans for his new role as president and CEO of David C Cook, a Christian publisher and music company in Colorado Springs, Colo., Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-07 04:00:00 UTC ]
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A major move for women in leadership in the English-language book publishing markets, Prior moves from Penguin Random House UK to helm Pan Macmillan in London. The post Joanna Prior Succeeds Anthony Forbes Watson as Pan Macmillan CEO appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-30 13:15:15 UTC ]
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Polly Powell, CEO of Quarto Group since September 2020, has resigned. The U.K.-based publisher, which also has a large U.S. presence, will look for a successor on "both sides of the Atlantic," a Quarto executive said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-02 04:00:00 UTC ]
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The longtime head of the children’s publishing giant Scholastic Inc. who presided over such bestsellers as J Continue reading at ABC News
[ ABC News | 2021-06-07 01:26:31 UTC ]
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Addressing the IBPA 's annual conference, Barnes & Noble CEO James Daunt said the company was acting on several promises, including making individual stores more autonomous, improving e-commerce, and diversifying management, all of which make it a viable competitor to Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-09 04:00:00 UTC ]
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Cevin Bryerman has been promoted to CEO of PWxyz, parent company of 'PW,' and remains publisher of the magazine. Carl Pritzkat has been named chief operating officer, while Jim Milliot, Diane Roback, and Jonny Segura have been promoted to senior v-p. Joe Murray and Ryk Hsieh have both been... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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While Nourry's concern was known about the future integrity of Hachette Livre amid potential acquisition, his departure is an abrupt one. The post Arnaud Nourry Departs as CEO of Hachette Livre appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-29 19:58:15 UTC ]
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This year marks the 25th anniversary of Cool Springs Press, which has grown from its beginning as a regional press to an internationally recognized publisher of lifestyle bestsellers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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The Ministries is the umbrella organization for Tyndale House Publishers and the Tyndale House Foundation, which supports Christian charities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
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Almost 40% of investors in UK’s biggest magazine publisher fail to approve controversial planFuture, the UK’s biggest magazine publisher, home to titles from Country Life and Total Guitar, is to introduce a controversial bonus scheme that could award its chief executive £40m, after a bruising... Continue reading at The Guardian
[ The Guardian | 2021-02-10 17:29:01 UTC ]
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After 27 years, Jeff Bezos, the entrepreneur who turned an online bookstore into one of the most powerful companies in the world, announced his plans to step down as Amazon CEO. In an email to employees on Tuesday, Bezos said the transition will come in Q3, at which point he will become... Continue reading at AdWeek
[ AdWeek | 2021-02-02 21:43:59 UTC ]
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