David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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A reading list for today’s entrepreneurs. 1. Out of Our Minds: The Power of Being Creative, Sir Ken Robinson Educator Sir Ken Robinson’s TED Talk “How Schools Kill Creativity” [is amazing]. He explores why it’s essential to [foster] creativity in education, work, and life.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-11-05 07:00:36 UTC ]
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The sudden end to the case comes after Barnes & Noble attorneys in September succeeded in knocking out Demos Parneros's claim of defamation, and just days before a scheduled pretrial conference on the parties' remaining claims. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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Tom Grady, CEO and publisher of Ave Maria Press, retires this month after 15 years at the Catholic press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Former Disney chairman Andy Bird is to take up job at education publishing group in OctoberPearson has suffered a significant shareholder revolt against controversial changes to its remuneration policy, which will grant its new chief executive a multimillion-dollar pay package.Almost a third of... Continue reading at The Guardian
[ The Guardian | 2020-09-18 14:02:55 UTC ]
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John Sargent departs as CEO of Macmillan on January 1, 2021 because of 'disagreements regarding the direction of Macmillan,' says Stefan von Holtzbrinck. The post Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 15:16:05 UTC ]
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Knocking out the defamation claim is a potentially substantial victory for Barnes & Noble, as previous filings suggest that former CEO Demos Parneros was seeking approximately $70 million in damages for the defamation claim alone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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Clavis Publisher and CEO Philippe Werck believes there is illustration talent all over the world—and in launching the U.S. Key Colors Competition, he set out to find it. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
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Leaders will need to be resilient, open-minded, and creative. Poetry can show them the way. “I would like to beg you, dear Sir, as well as I can, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written... Continue reading at Fast Company
[ Fast Company | 2020-07-28 03:00:09 UTC ]
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[caption id="attachment_126571" align="alignright" width="150"] Eric Zinczenko[/caption] After five years as CEO and 14 years with Bonnier Corp., Eric Zinczenko will be stepping down. Replacing Zinczenko will 25-year company vet, David Ritchie, who had been serving as EVP of operations out of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-17 14:08:15 UTC ]
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An ongoing pause on large-scale gatherings in the U.S. during the second quarter of 2020, unsurprisingly, also led to a near-total shutdown of M&A activity in the conference and trade show space. At the onset of Q3, however, the Machine Learning Conference—an eight-year-old events series... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-13 16:41:14 UTC ]
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The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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Judge Mary Kay Vyskocil has set August 6 at 11 a.m. for oral argument on a Barnes & Noble motion to knock out two of the most dangerous—and potentially costly—claims in a lawsuit filed against the retailer by fired CEO Demos Parneros in August of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-06 04:00:00 UTC ]
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When the pandemic shut down U.S. schools nationwide in March, Scholastic Corp. immediately offered a free online learning hub for millions families with kids Continue reading at ABC News
[ ABC News | 2020-07-05 14:03:09 UTC ]
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Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
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Bookstart founder and children's author Wendy Cooling has died following a short illness. Continue reading at The Bookseller
[ The Bookseller | 2020-06-23 17:38:10 UTC ]
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In the aftermath of last year's failed merger of two major publication printers, Quad/Graphics and LSC Communications—a deal that was abandoned after it was challenged by the Department of Justice on anti-trust grounds—both companies were vocal in their opinion that the DOJ's stance was based... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-11 18:41:59 UTC ]
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Largely as a matter of necessity, publishers and events organizers have aggressively increased their output of webinars and other forms of virtual events since March to keep constituents engaged and make up for lost revenue amid an ongoing inability to hold in-person gatherings. For HMP Global,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:25:16 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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Charles F. “Chuck” Champion has been named President and CEO of the California News Publishers Association (CNPA), a newly created Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-28 22:21:39 UTC ]
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