David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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This year marks the 25th anniversary of Cool Springs Press, which has grown from its beginning as a regional press to an internationally recognized publisher of lifestyle bestsellers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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The Ministries is the umbrella organization for Tyndale House Publishers and the Tyndale House Foundation, which supports Christian charities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-01 05:00:00 UTC ]
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Almost 40% of investors in UK’s biggest magazine publisher fail to approve controversial planFuture, the UK’s biggest magazine publisher, home to titles from Country Life and Total Guitar, is to introduce a controversial bonus scheme that could award its chief executive £40m, after a bruising... Continue reading at The Guardian
[ The Guardian | 2021-02-10 17:29:01 UTC ]
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After 27 years, Jeff Bezos, the entrepreneur who turned an online bookstore into one of the most powerful companies in the world, announced his plans to step down as Amazon CEO. In an email to employees on Tuesday, Bezos said the transition will come in Q3, at which point he will become... Continue reading at AdWeek
[ AdWeek | 2021-02-02 21:43:59 UTC ]
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Jeff Bezos, founder and CEO of Amazon, will hand over the CEO duties to Andy Jassy, head of Amazon Web Services, this summer. The company reported that sales in the year jumped 38% over 2019, to $386.1 million, and earnings skyrocketed 84%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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If you’re on the hunt for new literary rabbit holes, today is your lucky day. The Historical Dictionary of Science Fiction, created by lexicographer Jesse Sheidlower (a former editor of both the OED and Random House Dictionaries) is “a comprehensive quotation-based dictionary of the language of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-27 16:14:09 UTC ]
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David Steinberger is stepping down as CEO of Arcadia Publishing and will be succeeded in the role by Brittain Phillips, currently director of business development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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In his address to the APE conference, the Springer Nature CEO makes a determined case for gold over green open access. The post Springer Nature CEO Vrancken Peeters: Case for Gold Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-12 21:28:45 UTC ]
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George Saunders’ new book, A Swim in a Pond in the Rain: In Which Four Russians Give a Master Class on Writing, Reading, and Life, is out next month and promises to be a literary master class on the short story. Drawing from his teaching career at Syracuse’s MFA program, Saunders walks readers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-17 17:00:15 UTC ]
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Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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A reading list for today’s entrepreneurs. 1. Out of Our Minds: The Power of Being Creative, Sir Ken Robinson Educator Sir Ken Robinson’s TED Talk “How Schools Kill Creativity” [is amazing]. He explores why it’s essential to [foster] creativity in education, work, and life.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-11-05 07:00:36 UTC ]
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The sudden end to the case comes after Barnes & Noble attorneys in September succeeded in knocking out Demos Parneros's claim of defamation, and just days before a scheduled pretrial conference on the parties' remaining claims. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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Tom Grady, CEO and publisher of Ave Maria Press, retires this month after 15 years at the Catholic press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Former Disney chairman Andy Bird is to take up job at education publishing group in OctoberPearson has suffered a significant shareholder revolt against controversial changes to its remuneration policy, which will grant its new chief executive a multimillion-dollar pay package.Almost a third of... Continue reading at The Guardian
[ The Guardian | 2020-09-18 14:02:55 UTC ]
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John Sargent departs as CEO of Macmillan on January 1, 2021 because of 'disagreements regarding the direction of Macmillan,' says Stefan von Holtzbrinck. The post Macmillan: Don Weisberg To Succeed John Sargent as CEO; Susan Winslow Leads Learning appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 15:16:05 UTC ]
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Knocking out the defamation claim is a potentially substantial victory for Barnes & Noble, as previous filings suggest that former CEO Demos Parneros was seeking approximately $70 million in damages for the defamation claim alone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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Clavis Publisher and CEO Philippe Werck believes there is illustration talent all over the world—and in launching the U.S. Key Colors Competition, he set out to find it. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-30 04:00:00 UTC ]
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With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
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Leaders will need to be resilient, open-minded, and creative. Poetry can show them the way. “I would like to beg you, dear Sir, as well as I can, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written... Continue reading at Fast Company
[ Fast Company | 2020-07-28 03:00:09 UTC ]
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